Job Description Title: Deputy Store Manager – Flagship Regent Street Reports To: Store Manager
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal. As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance. Elegance – Providing a refined and polished customer experience Creativity – Encouraging innovation and fresh thinking Quality – Striving for excellence in service and product The Deputy Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.
To support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp’s values and standards. The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service. Lead and motivate the sales team during daily operations Support recruitment, onboarding, and training of team members Conduct daily briefings, performance coaching, and mentorship Act as the Store Manager in their absence, ensuring leadership continuity
Maintain the highest standard of personalized luxury service Encourage and monitor CRM engagement, including new client capture and VIP retention Resolve elevated client concerns with professionalism and brand alignment Coach staff on building long-term customer relationships through exceptional service
Sales & Commercial Objectives
Support the achievement of daily, weekly, and monthly sales goals Identify commercial opportunities on the sales floor and in client behaviour Ensure full engagement in store campaigns and product launches
Oversee stock management, deliveries, and transfers Ensure store opening, closing, and cash-handling procedures are executed properly Assist with workforce planning and administrative tasks as delegated
Visual Merchandising & Brand Representation Collaborate with VM team to execute floor set changes and in-store animations Maintain a premium environment reflective of the brand’s aesthetic Support the integration of marketing and visual initiatives into the store experience
3–5 years of experience in luxury or premium retail~ At least 1–2 years in a supervisory or assistant management role~ Strong leadership and coaching skills~ Proficiency in sales reporting, CRM, and inventory systems~ Fluent in English; other languages a plus~ Proficient in MS Office and retail POS platforms
Flexible and willing to work evenings, weekends, and holidays as needed
Key Performance Indicators (KPIs) Achievement of store and individual sales targets Client retention, CRM capture rates, and VIP contribution Staff training completion and performance progression Inventory accuracy, stock loss, and shrink prevention Compliance with visual standards and store audits Competitive salary· Monthly and annual performance bonuses· Enhanced pension contribution· Generous holiday allowance after qualifying period· Private health cover after qualifying period· Enhanced Maternity, Paternity and adoption pay· Staff discount
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth….