About Us Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Ecommerce Manager will own the day-to-day trading, onsite execution, and performance optimisation of the Hawes & Curtis website across all markets, working closely with the Ecommerce Lead to deliver the ecommerce strategy. They will be responsible for driving online revenue, improving conversion, and delivering best-in class customer journeys, while supporting brand positioning and long-term growth.
This is a commercially focused, hands-on role requiring strong analytical capability, trading instinct, and close cross-functional leadership support.
Trading Growth & Revenue Own daily, weekly, and monthly online trading performance across all markets (UK, US, International) Support with seasonal, promotional, and campaign trading plans in line with business objectives Partner with Creative and Performance marketing team members to support key moments (Black Friday, Sale, New Season, Category Launches)
On-site Merchandising & UX Conversion & Performance Optimisation Work with CRO and UX lead to drive roadmap: A/B testing, UX improvements, funnel optimisation Use analytics tools (GA4, heatmaps, dashboards, available customer and product data) to identify opportunities Translate insight into actionable trading improvements
Identify risks: fragmentation, overstock, availability gaps Ensure availability supports campaign and marketing plans
Manage localisation across key markets (pricing, promotions, content) Ensure duties, taxes, delivery messaging and UX are clear and optimised Adapt and execute the global trading plan to reflect local market needs, within agreed commercial guardrails
Act as a key day-to-day partner to Marketing, Creative, CRM and Performance teams, ensuring trading priorities are clearly briefed and executed Support campaign planning and execution Champion a test-and-learn, data-led culture
Contribute recommendations on tools and automation to improve trading efficiency 5+ years’ experience in Ecommerce / Digital Trading (fashion or lifestyle preferred)~ Proven track record of delivering online revenue growth~ Strong commercial and analytical mindset~ Experience managing onsite merchandising and promotions~ Advanced understanding of CRO and UX principles~ Comfortable working in fast-paced, performance-driven environments
Experience in international ecommerce (USA, AUS, ROW) Experience in premium or heritage brands Exposure to CRM and lifecycle marketing Comfortable balancing brand and performance
*Please note this role is 4 days on-site with 1 day wfh…