Field Sales Manager – On Trade London Competitive Package + Bonus + Car Allowance
The Advocate Group are delighted to be working with a premium, heritage-led drinks business, renowned for its luxury positioning and exceptional presence across the UK On Trade. With a strong footprint in some of London’s most prestigious venues, the business continues to lead the way in delivering best-in-class brand experiences.
We’re recruiting for a London Sales Manager to take full ownership of the capital’s On Trade channel. This is a high-impact leadership role where you’ll be responsible for driving commercial performance, leading a high-performing team, and shaping the London strategy in collaboration with senior leadership.
Manage and develop key On Trade accounts across London, ensuring best-in-class brand execution and performance Develop and implement a London-focused On Trade strategy in collaboration with the Sales Director Lead and develop a team of direct reports, fostering a high-performance and collaborative culture Strengthen brand positioning across luxury and high-profile venues through strategic account planning Provide regular performance updates, insights, and strategic recommendations to senior stakeholders Support wider business initiatives through events, training, and customer engagement activities
Extensive experience in a senior sales or commercial role within Wine/Spirits Strong network and deep understanding of the London On Trade, particularly within luxury and high-end venues Strong commercial acumen with experience managing budgets and delivering against revenue targets Ability to develop and execute strategic, market-level commercial plans Experience working cross-functionally with marketing, brand, and events teams The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in learning more about our opportunities or how we can support your career, please get in touch….