We are a founder led and owned British heritage leather goods and accessories brand. Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland with our Distribution Centre just 10 minutes away in Hemel Hempstead.
This role owns the day-to-day commercial performance of our ecommerce website. You are accountable for trading performance, conversion, product performance and on-site execution. This is a hands-on role, focused on active trading, continuous optimisation, and turning insight into measurable revenue and profit growth. Office hours: Monday – Friday (37.5 hours per week or as necessitates this senior role)
Head of Ecommerce & Technology
4-5 years’ experience using platforms such as Shopify, Centra & CRO, testing and merchandising tools such as AB Tasty, Nosto, Depict etc~ Obsessed with the customer journey, funnel performance and removing friction~ Confident making decisions based on data, not just opinion~ Confident working with large datasets and performance reports~ Experience trading an ecommerce website end-to-end, in full price retail, fashion or lifestyle
Trading & Performance Ownership: Own daily, weekly and monthly ecommerce trading performance Own and execute the ecommerce trading calendar including product launches, campaigns, peak periods and promotions Trade the site in line with stock availability, margin targets and commercial priorities Analyse funnels, drop-offs, paths to purchase and device performance Identify and prioritise CRO opportunities across PLPs, PDPs, navigation, checkout and content Work with Technology and UX partners to scope, prioritise and deliver tests and improvements Own product merchandising rules, sorting logic and promotional application Ensure product data integrity across pricing, promotions, attributes and availability Analyse product and category performance including full-price vs off-price, sell-through and returns Data, Reporting & Insight: Monitor and analyse website performance metrics and customer behaviour Own ecommerce dashboards and reporting, ensuring accuracy and relevance Produce weekly performance summaries highlighting what’s working, what isn’t, and what action is being taken Support forecasting, planning and post-event analysis with robust data
Act as the ecommerce performance voice across the business Work closely with Merchandising, Marketing and Technology teams Ensure ecommerce priorities are clearly defined and aligned across departments Support campaign planning and launches with insight and post-launch evaluation
A sustained improvement in core funnel metrics that materially increases conversion, revenue per session and delivers profitable growth through disciplined trading and CRO execution. Product performance metrics, including known opportunities across full-price vs off-price and Men’s category mix Trading calendar execution…