Assistant Store Manager Heathrow Reports To: Store Manager
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
Assistant Store Managers are ambassadors of the Longchamp brand. They are entrusted with overseeing the day-to-day operations of the boutique, driving commercial results, managing high-performing teams, and delivering a refined and luxurious client experience in line with Longchamp’s heritage and values.
Creativity – Encouraging innovation and fresh thinking Quality – Striving for excellence in service and product As a Assistant Store Manager, you are expected to foster a culture of performance, inclusivity, client-centricity, and continuous growth within your boutique.
To lead and manage the store to commercial success by inspiring and developing a high-performing team, ensuring operational excellence, and delivering a world-class customer experience aligned with Longchamp’s brand identity and luxury service standards.
Recruit, onboard, train, and retain top talent aligned with Longchamp values Conduct regular performance reviews and coaching sessions Client Experience & CRM Drive CRM targets including client data capture, reactivation, and loyalty Sales & Commercial Strategy Develop and execute sales plans to meet or exceed store targets Partner with local management on forecasts, opportunities, and challenges Leverage morning briefs to update the team on current performance and action plan
Ensure compliance with operational, HR, security, and loss prevention policies Manage store budgets, payroll, and controllable expenses Oversee stock management, deliveries, inventory accuracy, and shrinkage Lead store audits and ensure all operational procedures are properly followed
Visual Merchandising & Brand Standards Maintain a pristine and luxury retail environment Uphold the highest standards of store presentation
4+ years of progressive experience in luxury or premium retail, including at least 2 years in leadership~ Proven ability to lead and inspire teams to exceed sales and service goals~ Strong commercial and operational acumen~ Proficiency in CRM systems, POS, and retail management tools~ Fluent in English (additional languages a plus)~ Proficient in Microsoft Office (Excel, Word, Outlook)
Energetic, collaborative, and performance-driven
Key Performance Indicators (KPIs)
Boutique sales revenue and profitability Average Transaction Value (ATV) and Units per Transaction (UPT) Client retention, CRM growth, and VIP sales contribution Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth….