Area Sales Manager – South Central My client is a leading player in the building materials sector, seeking a driven and commercially astute Area Sales Manager to accelerate growth across the RMI (Repair, Maintenance & Improvement) market and house builder segment. This is a high-impact, field-based role suited to a proactive sales professional who thrives on building relationships, winning specifications, and delivering measurable growth.
As an Area Sales Manager, you will play a pivotal role in expanding market share and driving revenue through strategic engagement with merchants, house builders, contractors, and installers. Conducting a minimum of 16 merchant visits per week , targeting A–C customer segments to unlock incremental growth opportunities Proactively engaging national and regional house builders to secure product specifications and generate long-term value Driving specification wins across both specified and non-specified projects, particularly within roofing and construction product categories Collaborating closely with contractors and installers to ensure successful delivery of project specifications Managing sales forecasts and demand planning in line with business objectives Maintaining accurate and up-to-date sales activity within CRM systems (C4C)
You are a commercially minded sales professional with a strong track record in the construction or building materials sector.
Sales & Negotiation Expertise: Proven ability to develop strategic sales plans, negotiate effectively, and consistently close deals Relationship Management: Strong experience managing merchant, house builder, and contractor relationships Commercial Acumen: Forecasting & Planning: Experience in demand planning and pipeline management CRM & Data Analysis: Proficient in CRM systems (ideally C4C) with a data-driven approach to decision-making Understanding of roofing or construction materials (or similar technical products)
This is an exciting opportunity to join a forward-thinking organisation where you can make a tangible impact, shape market growth, and build long-term partnerships within a thriving sector.
Bonus – Upto £22k, paid monthly Car allowance or EV Car Scheme, Private Medical Insurance, Matched Pension + More…
