Company Description
C17 Lab is a revenue engineering firm specializing in helping B2B companies scale efficiently without increasing headcount. Our core focus is creating outbound-led systems that transform buying intent into a predictable sales pipeline and revenue. We serve businesses with $2M–$30M in annual revenue, offering solutions across the entire revenue cycle, including go-to-market strategy, demand generation, pipeline management, and revenue operations. Leveraging proprietary automation for approximately 92% of our process, we deliver high-performing, scalable systems that clients retain ownership of, ensuring sustained success. Our motto is simple: More pipeline. Less headcount. Systems you keep.
Role Description
This is a full-time, remote role for a Cold Caller/SDR (Sales Development Representative). The Cold Caller/SDR will be responsible for prospecting, generating leads, and scheduling qualified appointments to drive client growth. Daily tasks include initiating outbound cold calls, identifying potential customers, maintaining records of interactions in the CRM, and collaborating with the sales team to meet pipeline and revenue goals. The individual will play a critical role in building relationships and acting as the first point of contact for prospective customers.
Qualifications
- Strong skills in cold calling, prospecting, and lead generation
- Ability to qualify leads and accurately assess potential customer needs and run some level of discovery call.
- Experience working with CRM platforms, managing pipelines, and keeping detailed records
- Effective verbal and written communication skills for building and maintaining customer relationships
- Strong organizational and time management skills to handle high-volume activities and meet deadlines
- Motivated, self-driven, and goal-oriented mindset with the ability to work independently
- Previous experience in sales or customer-facing roles is a plus
- Familiarity with B2B sales processes and revenue growth strategies is advantageous
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