About Us
YouMeSushi is one of the UK’s fastest-growing quick-service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years.
We are on a mission to become a true household name, and marketing is at the heart of that journey.
We are looking for a hands-on, growth-driven Senior Marketing Manager to lead our strategy across digital, local store marketing, and national campaigns.
The Role
You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer.
We are looking for someone who is:
- Hands-on and execution-focused
- Experienced in both print and digital marketing
- Highly creative and commercially sharp
- Comfortable operating in a fast-paced environment where priorities can shift quickly
Key Responsibilities
1. Brand and Growth Strategy
- Develop and lead a national marketing strategy to drive brand awareness
- Build YouMeSushi into a recognised household name across London and beyond
- Plan and execute integrated campaigns across digital, in-store, and packaging channels
2. Digital and Performance Marketing
- Own and optimise paid media channels (Mainly Meta) to drive online orders and app usage
- Manage website performance and internal CRM platforms
- Track and improve key metrics including customer acquisition, retention, lifetime value, and ROI
3. Local Store Marketing (LSM)
- Develop scalable marketing toolkits for store-level execution
- Support store teams in driving local awareness, footfall, and delivery sales
- Ensure a consistent and high-quality brand presence across all locations
4. Social Media and Content
- Lead social media strategy and content creation across all platforms
5. Franchise and Field Marketing
- Act as the key marketing partner for store operators
- Visit locations, build relationships, and ensure campaigns are effectively executed
- Balance local flexibility with overall brand consistency
6. Leadership and Team Development
- Manage an in-house designer and lead day-to-day marketing execution
- Build and scale the marketing function over time
- Work cross-functionally with Operations, Product, and Tech teams
- Report directly to the CEO and collaborate with senior leadership
About You
- Proven experience in QSR, food delivery, or multi-site retail marketing
- Strong expertise in digital and performance marketing across both print and online channels
- Experience running multi-channel campaigns and scaling consumer brands
- Comfortable balancing strategic thinking with hands-on execution
Location
- London
Salary and Benefits
- Salary: circa £60,000
Staff discount across all YouMeSushi stores
Applications will be reviewed on a rolling basis.
Start date: ASAP / End of June
Candidates must have the legal right to work in the UK.
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