Brand Strategy Director (Fintech Transformation)

Company: Brookwood Recruitment Ltd
Apply for the Brand Strategy Director (Fintech Transformation)
Location: London
Job Description:

Brand Strategy Director (Fintech Transformation)

  • Location – London, hybrid
  • Contract – 6 months (possible extensions)
  • Rate – £900-£1100 per day (inside IR35)

We’re supporting a major organisation undergoing a significant brand transformation journey and are seeking an experienced Brand Strategy Director to lead the development and execution of a future-focused enterprise brand strategy.

This is a high-impact opportunity for a commercially minded brand leader who can combine strategic thinking, creative leadership, and stakeholder influence to shape how a large organisation positions itself for the future.

You will lead a comprehensive brand transformation programme, redefining how the organisation presents itself internally and externally while embedding brand as a strategic business driver.

Key areas of focus will include:

  • Developing a future-state brand strategy and positioning
  • Leading brand diagnostics and market analysis
  • Evolving visual identity, tone of voice, and brand systems
  • Building frameworks that embed brand consistently across the business
  • Creating measurable links between brand investment and commercial performance
  • Aligning senior stakeholders and driving enterprise-wide adoption

You’ll also act as a brand ambassador and chief storyteller, helping shape a compelling, evidence-led narrative that drives engagement and organisational alignment.

What We’re Looking For

  • Significant experience leading brand transformation and strategic brand programmes
  • Expertise in brand positioning, brand systems, visual identity, and governance
  • Proven ability to influence and align senior stakeholders and executive leadership
  • Strong commercial understanding of how brand drives trust, loyalty, and business growth
  • Experience operating successfully within complex matrix organisations
  • Exceptional communication, storytelling, and stakeholder management skills

Apply today for immediate consideration!

Posted: May 24th, 2026