Demand/Lead Generation Executive (Outbound)

Demand/Lead Generation Executive (Outbound)

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Job Title Demand/Lead Generation Executive (Outbound)

We’re looking for a hands‑on outreach expert who can consistently generate qualified B2B leads from UK, US, and Australia through outbound channels (LinkedIn + Email + cold calling if needed). You will own the end‑to‑end outbound process: list building → messaging → follow‑ups → appointment booking → pipeline hygiene.

What you will sell:

• AI Consulting & Automation (agentic workflows, GenAI copilots, business automations)
• E‑commerce & Retail AI solutions (product workflows, content/personalization, operations automation)
• Enterprise AI / OfficeIQ (custom assistants trained on client data, internal copilots)

Key Responsibilities

1) Lead Research & Targeting (UK/US/AU)

• Build targeted prospect lists (ICP‑based) for industries such as e-commerce brands, retailers, agencies, SaaS, services, and mid‑market businesses.
• Identify decision makers: Founders, CEOs, CMOs, Heads of Ecom/Marketing, Product Heads, Ops Heads.

2) Run daily outbound campaigns using:

• LinkedIn (connection + DM sequences)
• Cold email (personalised sequences, multi‑touch follow‑ups)
• Optional: cold calling / WhatsApp (only if strategy supports)
• Write high‑converting messaging that focuses on pain → value → proof → CTA.

3) Qualification & Meeting Booking

• Qualify inbound/outbound replies (budget/timeline/need fit).
• Book meetings on our calendar with clear context, notes, and next steps.
• Maintain CRM hygiene: pipeline stages, notes, follow‑ups, statuses.
• Weekly reporting on outreach metrics and learnings (what worked, what didn’t).
• A/B test subject lines, angles, CTAs, and ICP segments.
• Improve deliverability (email warmup, domain health, bounce control).

Must‑Have Skills & Experience

• 2–5+ years in outbound lead generation / SDR / appointment setting for B2B services or SaaS.
• Proven experience generating meetings/leads from UK/US/AU markets.
• Strong copywriting for cold emails + LinkedIn messages (short, crisp, personalised).
• Experience with tools like Apollo/ZoomInfo/Clay, LinkedIn Sales Navigator, HubSpot/Pipedrive, Lemlist/Instantly/Mailshake, Google Sheets.
• Comfortable with daily activity targets + performance‑driven work culture.

Good‑to‑Have (Strong Advantage)

• Experience selling AI services, software development services, digital transformation, or e‑commerce tech.
• Understanding of Shopify/Commerce, product content workflows, or creative production pipelines.
• Ability to create simple offer positioning + outreach angles (not just “send messages”).

What We Provide

• Clear offerings + case studies + pitch material (we’ll refine together)
• Access to outreach tools + domains/inboxes (as per plan)
• Fast feedback loop with founder/lead for messaging + ICP improvements
• Performance incentives for meetings/SQLs closed‑won (optional but recommended)

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