Country Marketing Lead – UK

Location: London Office near Aldgate East

Working arrangement: Hybrid, 3 days in office – Tues, Wed, Thurs

Muzz is the largest Muslim marriage app in the world, matching over 800k marriages since launching over 10 years ago. The company has over 170 employees, and 40+ marketers, across the globe and is headquartered in London.

We are looking for a passionate and experienced marketing leader to own our marketing and growth efforts in the UK. Reporting into the European Regional Lead, you will be responsible for developing a comprehensive marketing strategy for the UK across all available channels as well as managing a small team and the largest country marketing budget in the company.

What we’re looking for

• An experienced and passionate marketing leader who is comfortable developing and being hands-on in the execution of a country-wide marketing strategy.
• You are strong on the brand and content side of marketing but also understand how to measure success with data and possess excellent budget management and cost control skills.
• You know how to create high-quality content across all media types that elevates the brand and cuts through the noise of the social platforms.
• You are from a consumer background and, in particular, have experience with consumer-focused / lifestyle apps or tech start-ups.
• You are comfortable working across all marketing channels within the UK from app stores to website to social to in-app to OOH and ATL.
• You are a master at executing well co-ordinated, well planned and well budgeted marketing campaigns that achieve a standard of creative excellence to match the prestige of the brand, and deliver proven impact to our key marketing metrics.
• You are an excellent communicator and people manager and are comfortable engaging across functions, and across time zones, to be able to deliver on your plans.
• You are results oriented and thrive in an environment that has well-defined KPIs and ambitious targets and rewards people for hitting those targets.
• You can deliver high impact, original creatives that set the standard and position us as a leading brand with younger UK Muslims.
• You have a proven track record of delivering successful multi-channel campaigns that deliver on brand awareness, user acquisition, retention and audience engagement.
• You are able to drive growth across all of our key KPIs and are comfortable reporting progress to senior stakeholders in the business.

Day-to-day

• Oversee all UK marketing operations and campaigns.
• Lead the brand and marketing efforts for the whole of the UK.
• Manage a team of two marketing specialists in your direct line.
• Collaborate with your UK creative and performance marketing resources.
• Cost control and budget management.
• Drive quality and frequency of brand and creative output.
• Measure and report on performance of brand activities.
• Keep up to date on your country dashboards and flag and issues alerted by the data.
• Build the content strategy and content plan for the UK.
• Forward planning of UK marketing events and campaigns.
• Deal making and media buying for UK campaigns where necessary.
• Work collaboratively and cross functionally with data science, product marketing, brand and studio teams to drive progress against key business objectives.
• Focus on driving the growth of key UK metrics and KPIs.

Requirements

• 5+ years of consumer brand marketing experience, a big plus if that experience is within a consumer app or tech startup.
• A proven track record as a marketing leader with direct experience leading accountable multi-channel marketing campaigns in the UK.
• A highly creative professional, able to create impactful, brand-forward content across all content types and social platforms.
• A strong grasp of data, tracking and analytics, with an ability to measure all marketing effort and spend accordingly.
• Thrives in a fast paced environment and has the ability to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
• Strong attention to detail and organisational skills with excellent communication, management and interpersonal skills
• A solid understanding of the Muslim culture and how to position Muzz as a leading brand amongst younger UK Muslims.

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