On Trade Regional Account Manager

The Opportunity

Midlands | Drinks | On Trade Growth | Field Based

This is not a desk job. This is for someone who wants to be out in the market — in pubs, bars, depots and at festivals — building relationships and driving real growth.

You will join a high‑growth UK drinks manufacturer with real scale, strong heritage and big ambition for its own brands. The business already produces at volume — the focus now is turning that into stronger distribution and market share.

This role gives you real ownership of a region and the freedom to make an impact quickly.

The Role

A field‑led role focused on developing on‑trade and wholesale accounts, using festivals as a commercial lever.

You will:

• Build and grow accounts across On Trade, wholesalers (e.g. LWC), free trade and convenience
• Use festivals and events to engage customers, host key accounts and drive local sales
• Be on the ground at events ensuring execution is right and POS is on point
• Spend most of your time in territory opening doors and strengthening relationships
• Turn activity into listings, rate of sale and distribution growth

Why This Role

• Proper autonomy – manage your territory like your own business
• Immediate impact – use your network to open doors and win business
• Commercial focus – events are there to drive sales, not just awareness
• Growth opportunity – join at a point where the brands are scaling fast

What Matters

• Proven experience in On Trade and route to market
• Strong existing contacts across wholesalers and free trade
• Comfortable working autonomously in a field‑based role
• Commercially focused — understands how activity converts into sales

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