Territory Sales Manager

Territory Sales Manager – Bakery Ingredients

South East UK

An exciting opportunity has arisen for an experienced sales professional within the bakery ingredients sector to join a fast-paced and growing food business. This role is focused on driving profitable growth across a designated customer territory through strategic account management, new business development, and strong commercial leadership.

The successful candidate will play a key role in delivering annual GP and EBITDA targets by building long-term customer partnerships, identifying new opportunities, and supporting innovative product development initiatives across the bakery market.

Key Responsibilities

• Manage and grow a designated portfolio of customers, identifying opportunities to increase revenue and margin
• Develop sustainable pipelines of new business opportunities within the bakery sector
• Deliver margin and volume growth while maintaining high levels of customer service
• Drive effective cashflow management through customer payment performance and commercial controls
• Lead the implementation of commercial and development strategies across the customer base
• Analyse bakery market trends to identify growth opportunities and customer needs
• Manage annual budgets, forecasts, and stock planning activities
• Support customer negotiations, contract management, and commercial agreements
• Work collaboratively with technical, regulatory, procurement, sales, and development teams to deliver product innovation and maximise sales opportunities
• Manage stock underwriting activities to minimise write-offs and commercial risk
• Build and maintain strong stakeholder relationships internally and externally

Skills & Experience

• Significant sales experience within the bakery ingredients sector
• Strong experience in multi-product or portfolio selling
• Commercially astute with understanding of P&L and balance sheets
• Proven negotiation and account management experience
• Project management capability across product, supplier, and customer activities
• Highly numerate with strong analytical skills
• Advanced Excel and data analysis capability
• Excellent written and verbal communication skills
• Experience constructing and managing commercial contracts

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