Sewell Wallis is exclusively partnering with a manufacturing business based in Alfreton with a long-standing heritage in quality, who are looking for a Chief Commercial Officer. Operating as a vertically integrated, product‑led business, they are entering a critical phase of commercial transformation and growth. The business is focused on rebuilding profitable growth, strengthening customer engagement, improving operational alignment, and modernising its omnichannel commercial capability across retail, digital, wholesale, and international markets.
This is not a traditional sales leadership role. It requires a commercially ambitious, operationally hands‑on leader who can unite all revenue‑generating and customer‑facing functions behind a clear strategy for growth and execution.
What will you be doing?
- Lead and integrate all commercial and customer‑facing functions across the business
- Develop and deliver a clear multi‑channel commercial growth strategy aligned to the business plan.
- Drive sustainable sales growth across: Retail, E‑commerce, Wholesale, International markets and Licensing.
- Take ownership of commercial forecasting, trading performance, and growth delivery
- Lead the ongoing development of a modern omnichannel commercial model
- Improve trading performance across all direct‑to‑consumer channels
- Improve omnichannel integration between physical retail and digital channels
- Lead the wholesale and international sales strategy
- Strengthen relationships with existing global partners while identifying new growth opportunities
- Drive expansion across strategic international markets
- Lead marketing and brand communications strategy to strengthen brand desirability and commercial effectiveness
- Develop a stronger data‑led customer acquisition and retention strategy
- Provide clear insight into: sales performance, product performance, margin quality, promotional effectiveness
- Challenge pricing, markdown, and promotional activity where necessary
- Improve stock efficiency and support better inventory utilisation
- Work closely with Finance and Operations to align commercial decisions with cash, margin, and operational capability
- Build, lead, and develop a high‑performing commercial team
- Ensure robust KPI reporting, forecasting, and performance management disciplines are embedded across commercial functions
- Support strategic business planning and long‑term commercial development
What skills are we looking for?
- Significant senior commercial leadership experience within manufacturing or product‑led environment
- Proven track record of: delivering revenue growth, leading multi‑channel commercial functions, driving turnaround or transformation activity and improving profitability and commercial performance
- Experience operating within complex, fast‑paced, and operationally demanding businesses
- Previous experience working closely with operational, production, supply chain, and finance teams
- Experience within SME, owner‑led, or entrepreneurial environments is highly desirable
What’s on offer?
- c. 80,000 + realistic and attractive bonus structure to achieve an OTE of 100k+
- Pension salary sacrifice scheme
- Initially office‑based (first 3‑6 months) to embed into the business
- Hybrid working thereafter (minimum 2 days per week in the office)
- 36 days holiday (including public holidays)
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