Account-Based Marketing (ABM) Industry Marketing Manager – Amazon Web Services
Amazon Web Services (AWS) is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers in Financial Services. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.
Success Measures
- Pipeline influence and revenue contribution from ABM accounts
- Account engagement metrics and program ROI
- Sales team satisfaction scores
- Program execution quality and timeliness
- Process improvement and best practice contributions
Key Responsibilities
- Experience working in and/or with the Financial Services Industry
- Design and execute account‑specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
Basic Qualifications
- Experience in developing and managing acquisition marketing or channel programs
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross‑functional marketing programs
- Experience developing and executing campaigns across a multitude of time zones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
- Experience driving direction and alignment with large cross‑functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Equal Opportunity Statement
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice at https://www.amazon.jobs/en/privacy_page to know more about how we collect, use and transfer the personal data of our candidates. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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