Are you obsessed with optimisation, customer journeys and turning insight into measurable growth? We’re looking for a commercially minded CRO Manager to take ownership of our digital conversion strategy within our fast‑paced, dynamic team. This is an opportunity to shape and drive the optimisation roadmap across every customer touchpoint, from paid media and landing pages through to email journeys, mortgage applications, completions and ongoing retention. Working closely with the Head of Digital Marketing, you’ll lead the testing, analysis and continuous improvement of our digital journeys, helping deliver exceptional customer experiences alongside measurable commercial impact.
What You’ll Be Doing
- Own and deliver the end-to-end CRO roadmap across website, email and digital customer journeys
- Design, implement and analyse A/B and multivariate tests to improve conversion performance
- Use data, analytics and customer insight to identify opportunities across the full funnel
- Collaborate with Marketing, Partnerships, Developers and wider business stakeholders to improve digital performance
- Monitor and optimise website performance using tools including Google Analytics and Looker Studio
- Create wireframes and test hypotheses focused on improving UX, engagement and ROI
- Coordinate test builds with agencies and developers, while also creating simpler tests independently
- Drive innovation and personalisation across digital journeys and communications
- Build dashboards and reporting to clearly communicate performance and recommendations
- Ensure all digital content remains compliant, accurate and customer‑focused within a regulated environment
What We’re Looking For
You’ll be analytical, commercially aware and confident influencing stakeholders across the business. You’ll thrive on problem solving, testing and delivering measurable improvements. A confident communicator, you’ll be able to effectively work with internal and external stakeholders where necessary, able to work both individually and part of a wider team.
Essential Skills & Experience
- 5+ years’ experience in CRO, digital optimisation or related digital marketing roles
- Strong experience with A/B and multivariate testing
- Advanced knowledge of Google Analytics, reporting tools and digital performance analysis
- Experience implementing website tracking solutions using Google Tag Manager or similar
- Strong understanding of customer journey optimisation and UX principles
- Experience briefing developers and coordinating digital delivery
- Excellent stakeholder management and communication skills
- Strong analytical and numerical reasoning capability
- Experience using CMS platforms and a working knowledge of HTML/CSS
- Ability to manage multiple projects and priorities in a fast‑moving environment
- High attention to detail with a focus on quality customer outcomes
Desirable
- Experience Within Financial Services or Other Regulated Industries
- Knowledge of Webflow CMS
- Experience supporting personalisation initiatives and advanced journey optimisation
Benefits
- 24 days holiday, as well as bank holidays and your birthday off (both non‑inclusive of your base holiday allowance)
- Access to our comprehensive benefit provider Perkbox (discounts, wellbeing support & more)
- Recognition schemes like “The Extra Mile” awards within L&C, or even one‑day industry awards
- Regular social events (Summer & Winter company‑wide parties and more)
Diversity and Inclusion
At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued. Our commitment to diversity and inclusion is not just a goal; it is a fundamental part of our organisational culture, driving us to continuously enhance our practices to ensure that every candidate has an equal opportunity to contribute and thrive within our community.
FCA Certification Regime & Conduct Rules
- You must act with integrity
- You must act with due care, skill, and diligence
- You must be open and cooperative with the FCA, the PRA and other regulators
- You must pay due regard to the interests of customers and treat them fairly
- You must observe proper standards of market conduct
- You must act to deliver good outcomes for retail customers
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