About VML
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. VML is celebrated for its innovative, human‑first, award‑winning work for blue‑chip partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. It unites cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and a marketing platform that helps clients navigate change, capture opportunity and deliver transformational growth.
The Role: Senior Social Media Manager, Community
We are seeking an experienced Senior Community Manager to lead the community strategy and engagement for a leading luxury automotive brand. The role involves defining community engagement frameworks, leading on reactive moments, and turning social interactions into genuine brand affinity. The manager will craft engagement strategies, guide tone of voice, surface audience insights that shape content and strategy, and lead responses during high‑pressure or crisis moments. The role also includes mentoring junior community managers.
Key Responsibilities
- Develop and lead community engagement strategies that build authentic relationships between the brand and its social audience; define frameworks for engagement.
- Lead day‑to‑day community engagement and oversee quality across social platforms; set the standard for brand voice and guide others to deliver against it.
- Lead social listening efforts to track sentiment, identify emerging themes, and surface community insights; translate insights into actionable recommendations for content, strategy and the wider client team.
- Lead the community response during high‑pressure moments, issues or crisis situations; exercise expert judgement on tone, timing, and escalation; develop and maintain response protocols.
- Identify and capitalise on opportunities for the brand to join cultural conversations, engage with relevant communities and create moments that build brand affinity; develop broader points of view on community engagement best practices.
- Present community insights, engagement strategies and performance to clients in a clear and compelling manner; counsel clients on the nuances of community management and challenge assumptions where needed.
- Work closely with content creators, social strategists and the broader social team to ensure community insights feed into strategy and content, and that engagement activity is fully integrated with the social plan.
The Ideal Candidate Will
- Have a proven track record of leading community management for major brands, with demonstrated expertise in social engagement strategy.
- Be an expert in brand voice, knowing how to flex tone across platforms, contexts and situations while maintaining authenticity.
- Be culturally sharp and fast on their feet; able to spot opportunities and navigate risks in real time.
- Be a strategic thinker who can connect community insights to broader content and business recommendations.
- Be a highly collaborative team player, capable of building strong relationships with clients, internal teams and external partners.
- Be comfortable working in a dynamic, fast‑paced environment and managing multiple priorities simultaneously.
- Be passionate about next‑generation social communities and audience engagement.
- Be able to set and manage expectations, delegate tasks, and share responsibility for outcomes.
- Possess knowledge and experience in the luxury space or within automotive.
Qualifications & Experience
- Proven experience leading community management for well‑known brands, ideally within an agency environment.
- Demonstrated expertise in developing community engagement strategies and brand voice guidelines.
- Strong understanding of social listening tools and community management platforms (e.g. Sprinklr, Brandwatch or similar).
- Experience managing social media crisis and issues response.
- Excellent communication, presentation and interpersonal skills.
- Proven ability to build and maintain strong client relationships.
- Experience working with cross‑functional teams and managing multiple projects simultaneously.
- Experience with automotive clients is highly beneficial although not essential.
- A degree of some sort (or equivalent experience) will help illustrate your background and point of view.
Benefits
- Life Assurance
- Permanent Health Insurance
- BUPA
- Flexible hybrid‑working schedule
- Enhanced family‑friendly policies
- Well‑being Programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye Care and Glasses Vouchers
- Season Ticket Loans
- WPP Discounts
Our Commitment to Diversity, Equity & Inclusion
VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. We will assist candidates who are unable or limited in accessing our career site due to a disability. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or disregard of any characteristic. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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