Demand Generation Strategist

Company: FS1 Recruitment
Apply for the Demand Generation Strategist
Location: London
Job Description:

Our award-winning client is embarking on their stage of growth which means they are seeking a Demand Generation Strategist to join their team on a permanent basis. The successful Demand Generation Strategist will lead strategy for B2B and SaaS clients. Driving measurable growth through integrated organic, paid media, creative, and content strategies.

Key Responsibilities

  • Develop and execute demand generation strategies for enterprise B2B SaaS clients.
  • Own full-funnel marketing performance, driving improvements in pipeline generation, CAC, and revenue outcomes.
  • Serve as strategic advisor to C-level stakeholders, translating business goals into scalable marketing strategies and identifying upsell opportunities.
  • Drive innovation through experimentation, advanced data analysis, and testing frameworks to continuously optimize performance.
  • Stay ahead of industry trends, with a focus on AI’s impact on B2B buying behaviour and maintaining a competitive edge.

Key Skills/Experience

  • The Demand Generation Strategist will be a results-driven leader with excellent communication for C-level engagement.
  • Over 5 years of B2B demand generation experience managing large budgets.
  • Proven success with Enterprise and SaaS clients across diverse markets and languages.
  • Advanced proficiency in LinkedIn Ads, Google Ads, HubSpot, Salesforce, and marketing automation tools.

Benefits

  • 10% quarterly bonus
  • Pension
  • 25 days holiday plus BHs
  • Coaching session every month
  • Wellness days
  • Birthday day off
  • Monthly socials
  • Client networking events

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Posted: May 25th, 2026