Head of Social Media & Creator Strategy

We’re hiring a Head of Social Media to join our Marketing team during a pivotal new phase of growth. You’ll shape Starling’s social strategy across multiple platforms as we launch our new brand platform with major above and below-the-line advertising.

Responsibilities

• Strategic Oversight & Channel Ownership: Own overarching strategy for Starling’s social presence, defining role of each channel, ensuring cohesive visual and tonal “umbrella” across digital footprint.
• Own Content Output: Build and scale “Content Franchises” and solid talent/creator strategy in high-value formats across TikTok, YouTube, LinkedIn to achieve funnel objectives.
• Optimise for GEO & AI Discoverability: Structure content to win in Generative Engine Optimisation (GEO), making Starling primary source for AI-driven financial queries and social search.
• Community Architecture: Move from “managing comments” to building communities by empowering advocates within Reddit, Discord, and niche financial circles.
• Lead & Inspire: Mentor a high-octane team of creators and platform specialists, fostering a social-first culture.
• Cultural Reactivity: Lead proactive influencer partnerships and high-speed reactive content, inserting Starling into cultural conversation with wit, empathy, and flair.
• Cross-Functional Synergy: Work with Product, Brand, Data teams to ensure social strategy feeds into feature development and customer communication.
• Paid Social Extensions: Collaborate with growth team to adapt and scale organic social assets into high-performing paid social assets.
• Cross-Functional Collaboration: Work with customer service, product marketing and corporate affairs to spot opportunities and react with proactive cut‑through ideas.

Qualifications

• Modern Track Record: Proven experience leading social teams in high-growth, community-first environments.
• Audience Understanding: Ability to identify audience needs/interests and source talent/creators aligned with tone of voice and brand narrative.
• Algorithm & AI Literacy: Intuitive understanding of platform algorithms, GEO, and LLMs for content surface.
• Creative Intuition: Ability to brief/green‑light native content, moving beyond memes and reactive trends.
• Risk & Compliance: Appetite to learn and ensure approvals and audit trails honour compliance, avoiding financial promotions risks.
• Data-Driven Rigor: Expert use of Sprout, native analytics, social listening tools to prove ROI and pivot strategy in real-time.
• Niche Navigator: Experience identifying and accessing fragmented audiences, treating the mass market as numerous specific niches.

Benefits

• 25 days holiday (plus public holiday allowance). Extra day for your birthday. Annual leave increases with length of service; buy/sell up to five extra days.
• 16 hours paid volunteering time a year.
• Salary sacrifice, company enhanced pension scheme.
• Life insurance at 4× your salary.
• Private Medical Insurance with VitalityHealth including mental health support and cancer care; partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton.
• Generous family-friendly policies.
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks.
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships.

Equal Opportunity Employer

Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

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