About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year. Matalan is famously committed to offering a compelling style, value and quality focused fashion and home offering, that continues to help millions of UK household budgets go further.
About the role
You will lead the social media, PR and influencer strategy and execution for the Matalan business, shaping how the brand shows up across every major platform. This is a high-impact leadership role responsible for building a distinctive, emotionally engaging brand presence that reconnects with customers, drives consideration and supports ambitious business growth plans.
As Head of Social PR & Influencer, you will define and deliver the long‑term creative and strategic vision across social media, PR and influencer marketing. You will combine creative instinct with commercial thinking to build a social‑first brand presence that drives engagement, relevance and market share growth.
Working closely with brand, digital and content teams, you will lead the development of integrated campaigns, oversee influencer partnerships and agency relationships, and ensure Matalan remains culturally relevant across platforms including Meta, TikTok and YouTube.
This role requires a strong leader who thrives in a fast‑paced environment, enjoys experimentation and innovation, and can inspire both teams and stakeholders through clear strategic direction.
Key Responsibilities
- Own and lead the social media, PR and influencer strategy across all key platforms
- Define the long‑term creative direction and content architecture for the brand
- Build a social‑first brand presence that drives consideration, engagement and customer intent
- Lead seasonal activations and integrated campaigns alongside wider marketing and content teams
- Oversee influencer strategy and execution, including partnerships, negotiations, contracts and campaign delivery
- Manage and optimise social, PR and influencer budgets, identifying opportunities for innovation and growth
- Lead, develop and inspire a multi‑disciplinary team across social media, PR and influencer marketing
- Create a collaborative and creative environment where innovation and experimentation are encouraged
- Develop team capability and champion best practice across the business
- Manage external agencies and partners to deliver impactful, ownable campaigns and brand moments
- Act as the subject matter expert and thought leader for social, PR and influencer activity across the business
- Build strong relationships with senior stakeholders and cross‑functional teams
- Work closely with digital and insight teams to identify platform opportunities and evaluate campaign performance
- Deliver regular reporting and insights on campaign effectiveness, audience engagement and brand impact
- Monitor competitors, trends and cultural moments to identify opportunities for the brand
About You
We are looking for a commercially minded and creatively driven leader with significant experience operating at a senior level within social media, PR or influencer marketing, ideally within fashion, retail or homeware.
You will bring:
- Proven experience developing and delivering successful social‑first brand strategies
- Strong understanding of influencer marketing, content strategy and PR activation
- Experience leading and developing high‑performing teams
- Excellent stakeholder management and communication skills
- A strong balance of creative thinking and analytical decision making
- Experience managing agencies, budgets and cross‑functional campaigns
- A passion for social trends, culture and emerging platforms
Most importantly, you will be someone who wants to build category‑leading work, challenge convention and help shape the future of the Matalan brand.
Benefits
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
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