TikTok Shop – Business Analytics Manager, Strategy & Analytics, EMEA

Company: TikTok
Apply for the TikTok Shop – Business Analytics Manager, Strategy & Analytics, EMEA
Location: London
Job Description:

The E-Commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join the Strategy & Analytics team based in EMEA. The Strategy & Analytics team for Global Commerce plays a core role in analyzing industry trends, setting business targets and reviewing business performance in the UK and Europe. This team is responsible for both quarterly/yearly and long term targets. It is a highly cross-functional team, with exposure to a multitude of business teams and stakeholders.

Responsibilities

  • Working with business teams, using data-driven insights to provide them with recommendations, support business reviews and decision-making.
  • Develop short-term and long-term plans for the scale and revenue targets of TikTok’s e-commerce business in EMEA.
  • Track performance on a regular basis, identify issues and provide resolutions.
  • Conduct in-depth analysis of commerce business, including traffic efficiency, user behaviour, merchant operation, etc.
  • Collaborate with cross-functional teams to build short-term and long-term strategic plans and drive high impact projects.
  • Provide support for business growth through internal and external research and competitor benchmarking.
  • Analyse and draw conclusions from diverse data sets and understand how to brief and work with specialists to solve complicated problems.
  • Project Leadership: Overseeing strategic project efforts within the team and leading collaboration with cross-functional partners across different markets.

Qualifications

Minimum Qualifications

  • Bachelor’s degree or above, with more than 3 years of work experience, ideally within an e-commerce or similar environment.
  • Extensive experience in at least one major analytical tools such as SQL, PowerBI, Tableau, and/or Python.
  • Proven ability to conduct in-depth analysis to create detailed insights, set targets and track business performance on a regular basis.
  • Leading and coaching teams in projects related to e-commerce, commercial and data analysis.
  • Strong communication skills, excellent logical thinking ability with a sensitivity to data and ability to quickly adapt to business requirements.

Preferred Qualifications

  • Experience within social commerce or CPG industries.
  • Self-starter, rapid learner and able to navigate ambiguous work environments with high degrees of judgement and critical thinking.

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Posted: May 26th, 2026