2. Role 1: Strategic Product Leader (Contract → Perm)
Core Objective
- Define where and how KWS should build automation‑led QA products for B2B gaming customers.
- Help the business move from services‑led delivery to a productised / SaaS‑style offering.
Key Characteristics
- CTPO‑level profile (senior, credible, board‑facing).
- Strong Product Management fundamentals.
- Deep QA / testing / automation background.
- Ideally from a gaming or interactive entertainment environment.
- Clear understanding of B2B customers (selling into studios, publishers, enterprise clients).
Stakeholder Exposure
- Presenting directly to:
- Board
- EQT (PE sponsor)
- Working closely with:
- CEO
- Group Transformation Officer
- CDO (particularly on pitches)
- Will primarily engage with 3 business divisions, with emphasis on the Globalise division.
Delivery Reality
- High political complexity internally.
- Business does not yet know where to build (tech, geography, ownership).
- Contractor required initially to:
- Stay neutral
- Cut through politics
- Shape strategy without long‑term internal bias
Contract Structure
- 6‑month contract, strong likelihood of extension / contract‑to‑perm.
- Budget exists but sits within 2026 planning.
3. Geography & Operating Model Challenges
- Distributed engineering teams:
- Melbourne, Australia
- Montreal, Canada
- UK
- Key friction points:
- Melbourne team resistant to late‑night calls (e.g. 9pm local).
- Montreal + UK teams operate on more traditional overlap hours.
- One of the Product Leader’s challenges will be to:
- Link Australian and Montreal engineers
- Establish workable collaboration models without forcing unsustainable hours.
4. Commercial & Cultural Considerations
- Selling technology‑led services into creative organisations:
- Internally (within Keywords studios)
- Externally (B2B customers)
- Requires someone comfortable operating between:
- Engineers
- Creative teams
- Senior commercial stakeholders
- Must translate technical automation value into commercial and creative outcomes.
Job Specification: Product & GTM Director (AuQA) (Contractor)
Strategic Context:
Keywords Studios is transitioning from a traditional B2B service provider to an AI‑first Digital Products leader. The AuQA initiative (Mighty TestBot & TestBuddy) is the spearhead of this transformation. This role is tasked with delivering a 20% productivity uplift across our 13,000‑strong specialist base, moving the needle from “selling hours” to “selling outcomes.”
The Mandate:
- Operational Excellence: Realise a $13M–$14M productivity impact by integrating Autonomous QA tools into the Globalise division’s core workflow.
- Commercial Evolution: Pivot the business from Time & Materials (T&M) to Outcome‑Based Pricing (e.g., cost per automated test suite, cost per bug‑free build).
- Global Orchestration: Manage the “Golden Triangle” of stakeholders: Melbourne (Engineering), Montreal (Pilot Ops), and UK/US (Strategic Clients).
Key Performance Indicators (KPIs):
- Productivity Target: Evidence of a 20% reduction in manual effort for automated tasks within 12 months.
- Commercial Conversion: Secure at least three “Platinum” client partnerships for the AuQA productised offering.
- Roadmap Velocity: Successful transition of “Mighty” tools from internal prototypes to market‑ready SaaS‑lite products.
Candidate Requirements (The “Dan” Criteria):
- Zero Learning Curve: Must have led similar global digital transformations in B2B service or gaming sectors.
- Communication Mastery: Ability to navigate the “unsociable hours” required to sync Australia and Canada from a UK base without losing strategic focus.
- Financial Literacy: Deep understanding of how digital efficiency impacts the P&L and the ability to articulate “Value‑Based Pricing” to skeptical clients and internal sales teams.
Key Responsibilities:
- Product Evolution & Market Fit: Transform internal engineering outputs into a client‑ready product suite. Partner with “Platinum” clients to co‑develop features that solve real‑world AAA development bottlenecks.
- The 20% Productivity Mandate: Define, track, and deliver a robust roadmap specifically designed to extract 20% efficiency gains across the Globalise division.
- Strategic GTM & Pricing: Design and test “Outcomes‑Based” pricing models that protect margins while providing a competitive edge in a consolidating market.
- Global Technical Orchestration: Act as the strategic bridge between our Melbourne‑based Engineering team and the Montreal‑based Pilot operations.
- Budgetary Stewardship: Manage the initiative against the allocated digital investment budget, prioritising features that drive the highest ROI and client stickiness.
Candidate Profile:
- Strategic Resilience: Capable of managing a complex global stakeholder map across multiple time zones (AU/CA/UK).
- B2B Product Visionary: Experience in shifting traditional service organisations toward digital product models.
- Outcome‑Obsessed: You don’t just deliver features; you deliver measurable productivity and business value.
- Technically Credible: Sufficiently versed in AI/ML and Agentic workflows to challenge engineering timelines and evaluate third‑party ‘Buy’ opportunities.
Strategic Strategy Visual: The Transition to Outcome‑Based Value
To ensure the candidate understands the commercial shift we are demanding, I will be looking for their ability to execute against this model:
My Assessment of the Selection Process:
Since you’ve confirmed we are moving to Outcome‑Based Pricing, this candidate must be a “Commercial Product Manager,” not just a “Technical Product Manager.” They need to be able to talk to a CFO about ROI just as fluently as they talk to a Developer about API integration.
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