Finance Propositions Lead — Customer-Led Strategy & GTM

Company: BT Group
Apply for the Finance Propositions Lead — Customer-Led Strategy & GTM
Location: Bristol
Job Description:

About the Role

The Proposition Manager will be a strategic voice for finance sector customers, shaping propositions that directly influence product direction, customer outcomes and commercial success. BT Business is shifting from being product‑led to genuinely customer‑led, and this role sits at the heart of that change. You will translate patterns in customer demand into clear, commercially viable propositions that shape roadmap priorities. The focus is on starting with customer problems, challenging assumptions, and defining propositions that genuinely make a difference for financial organisations. Energy, curiosity and strategic thinking are essential – the role is for someone who enjoys working in ambiguity and shaping what comes next.

What You’ll Be Doing

  • Own the development of customer‑led propositions for finance sector verticals
  • Deeply understand customer challenges, buying models and sector constraints, and translate them into compelling value propositions
  • Influence internal product roadmaps by representing the voice of the customer, not simply reacting to existing plans
  • Build strong relationships across Product, Commercial, Sales and senior leadership teams
  • Develop clear, compelling proposition messaging and storytelling for internal and external audiences
  • Lead the go‑to‑market execution of propositions, ensuring strong adoption across sales channels
  • Manage propositions in‑life, using insight and performance data to evolve and improve them over time

Essential Skills / Experience

  • Experience developing propositions, offers or solutions in a financial sector context (e.g. banking, fintech)
  • Stakeholder management skills, with confidence engaging and challenging senior stakeholders
  • A proven ability to turn complex or technical capability into clear customer value
  • Commercial acumen – understanding how propositions drive revenue, adoption and impact
  • A customer‑led mindset: starting from real customer problems, not products

Desirable Skills / Experience

  • Background in telecoms, technology, IT, or similarly complex environments
  • Experience influencing product or strategic roadmaps
  • Exposure to innovation‑led or transformation programmes

Our Package

  • 10% on target annual bonus
  • Access to an online private GP 24/7 for you and your immediate family
  • Market‑leading paid carers leave with up to 2 weeks off
  • Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
  • Discounted EE and BT products, including mobile and broadband
  • Market leading Pension scheme – 5% from you and 10% from us
  • Holiday purchase scheme

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Posted: May 27th, 2026