Capability Implementation & Adoption
- Drive rollout and adoption of new content capabilities, including content effectiveness frameworks and AI‑enabled workflows.
- Translate capability designs into clear, actionable workflows and ways of working for partner teams.
- Ensure consistent usage across teams and markets, identifying and addressing adoption gaps.
- Lead change management planning and execution for new capability rollouts – including communication, training, and readiness assessment across impacted teams.
- Manage administration of third‑party tools such as licensing, access rights and policy compliance.
Pilot Execution & Scaling
- Partner campaign planning and creative teams in execution of lifecycle and full‑funnel pilots to test and refine new capabilities.
- Identify friction points in real workflows and rapidly iterate solutions.
- Codify learnings into scalable playbooks and implementation patterns that can travel across EU markets.
Cross‑Functional Orchestration
- Partner closely with Content Operations, Creative Delivery, and Capability/Product leads to embed new ways of working into existing processes.
- Act as the connective layer across strategy, production, and platform enablement teams.
- Drive alignment across stakeholders and ensure clarity on roles, responsibilities, and expectations.
Mechanisms & Continuous Improvement
- Establish mechanisms to track adoption, usage, and impact of new capabilities.
- Surface insights and recommendations to continuously improve workflows and tools.
- Ensure feedback loops are in place between users, capability leads, and the broader Content Capabilities team.
About the Team
We are a new team within EU Marketing & Prime, focused on Content Marketing and AI Enablement. We build and scale content across all marketing channels, lifecycle priorities, and funnel stages—using AI and automation to raise the bar on speed, quality, and impact. This role is the fuel that powers the operational engine of the team: ensuring we deliver efficient and effective work that drives meaningful business outcomes and positively impacts customer experiences. We are designing a content operating system connecting strategy, planning, and execution—and this role ensures that teams are provisioned with the right data and timely moments to make optimal decisions.
Role Summary
We are seeking a highly focused Program Manager to drive the implementation and adoption of new content capabilities, workflows, and AI‑enabled tools across EU Prime & Marketing. This role ensures that new content capabilities don’t stay theoretical—they are adopted, used, and scaled across teams and marketplaces.
Qualifications
- Experience in a program management or project management role.
- Experience delivering results for large, cross‑functional initiatives/projects.
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience in managing and troubleshooting network.
- Experience leading complex programs with significant change impact across organizational boundaries.
- Experience translating strategy into operational workflows and processes.
- Experience defining the workflow within a marketing, production, or creative department or company.
- Familiarity with AI tools, DAM systems, or workflow platforms (e.g., Asana, Workfront).
- Strong stakeholder management and communication skills.
Equal Opportunity Statement
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
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