Job Description
We’re seeking a Senior App Growth Marketing Manager to drive our app’s growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross‑functional leadership, data‑driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgets.
Key Responsibilities
- Coordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
- Single Point of Contact between Business and Product: collect and prioritize requests for product development.
- Own measurement & reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).
- Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
- Manage full App Marketing & Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.
Qualifications
- Several years in Growth Marketing roles, ideally in E‑Commerce/Apps, with proven success in performance optimization, cross‑functional coordination, and tools like AppsFlyer.
- Strong communication, stakeholder management, and structured working to align teams, prioritize initiatives, and drive growth in complex environments—no need to be a technical app development expert.
- Strategic, hands‑on mindset with passion for scalable growth; fluent English, German a plus.
Benefits & Working Conditions
Headquartered in Munich with offices across Madrid, Kraków, Wrocław, London and Vienna, you’ll collaborate with a multinational team. We offer hybrid working (60% office, 40% home) and an option to work 20 days abroad in approved countries. You’ll also receive development opportunities, excellent training and support, wellbeing offers, subsidised transport or bike leasing, and a 20% discount across all our products.
Equal Opportunity Statement
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
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