General Manager

General Manager – Flagship VR Experience Edinburgh £40,000–£45,000 strong performance bonus About the Role We are launching a flagship free-roam virtual reality venue in Edinburgh and are looking for an exceptional, hands-on General Manager to lead the business from pre-opening through launch and into full operations. This is a rare opportunity to take full ownership of a new entertainment concept — with real autonomy to build the team, shape the customer experience, and drive commercial success from day one. The role is highly technology-led, combining venue operations with hands-on use of VR systems, booking platforms and customer management tools. It would particularly suit someone who is confident with technology and enjoys working in a gaming, immersive or digitally-driven environment. With ambitious expansion plans, this role offers clear progression into multi-site or regional leadership for the right candidate. Key Responsibilities Operations & Leadership • Lead venue setup, pre-opening activity and operational readiness • Run day-to-day operations, delivering a seamless, high-quality customer experience • Recruit, train and lead a high-performing on-site team • Act as the on-site business leader, driving standards, culture and performance • Oversee VR sessions and undertake basic technical troubleshooting to ensure smooth operation • Liaise with the franchise provider on system updates, gameplay changes and operational best practice Commercial & Performance Management • Manage day-to-day commercial performance of the venue, ensuring strong revenue delivery and efficient operations • Drive bookings, utilisation and overall performance • Monitor commercial KPIs (occupancy, revenue, customer feedback, repeat bookings) • Prepare and present a monthly performance review pack, including KPIs, insights and actions • Develop and execute initiatives to maximise revenue (groups, parties, corporate events) Marketing & Growth • Own and execute local marketing strategy in Edinburgh • Lead social media channels (Instagram, TikTok, Facebook) • Create engaging, high-quality content with team support • Build partnerships with schools, corporates and local event organisers • Drive awareness, footfall and repeat business Compliance, Systems & Safety • Ensure health & safety standards are maintained at all times • Maintain high operational standards across equipment and venue environment • Strong ownership of booking systems, CRM and operational technology • Confidently manage systems and resolve issues in a fast-paced environment Performance Bonus Strong bonus linked to: • Revenue and booking growth • Customer reviews and ratings • Venue utilisation • Operational and launch milestones Ideal Candidate • Proven experience managing a hospitality, leisure or customer-focused venue • Strong commercial mindset with experience managing KPIs and performance • Strong IT / systems capability – booking systems, troubleshooting issues and working with technology in a live environment • Strong leadership, able to build and motivate teams • Entrepreneurial mindset with a hands-on approach • Confident with social media and local marketing • Energetic, proactive and comfortable working in a fast-paced environment • Available to work evenings, weekends and peak trading periods41bf1e1f-b16b-4260-a40a-17c77a06fd15…