Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Career Area
Marketing
Job Title
Insights Marketing Consultant
Salary
Competitive salary starting from £57,737 (Depending on Experience)
Location
Peterborough, Cambridgeshire
Benefits
- 25 days annual leave
- Up to 12% bonus
- Contributory pension scheme – Caterpillar will double the employee’s contribution up to 10%
- Contributory share scheme – Caterpillar will match 50% of the employee’s contribution
- Optional flexible benefits including access to health and dental care plans, EV car lease and holiday purchase
About IPSD
Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including marine, petroleum, industrial, electric generators and locomotives. The division’s strategy includes sustainability as one of four focus areas and IPSD is actively preparing green energy solutions for the future.
The Opportunity
We’re looking for an Insights Consultant to join our Global Insights & Market Operations team within IPSD’s Sales, Marketing, Service & Parts (SMSP) division. This role sits at the intersection of research, technology, and commercial strategy. You’ll work closely with our sales, marketing & strategy functions to deliver insights on market trends and customer signals. You’ll use AI and emerging research tools to investigate markets, customers, competitors and technology trends across the power systems landscape – then turn what you find into clear, commercially sharp stories that help our sales teams win.
Responsibilities
- Research customers, OEMs, end‑users, distributors and competitors across the third‑party power systems market using AI tools alongside traditional methods
- Investigate market dynamics including generator demand, backup power trends, data centre growth, industrial applications, regulatory shifts and aftermarket opportunities
- Synthesize technical, commercial and market signals into a single coherent narrative
- Translate insights into sales‑ready outputs such as account briefs, battle cards, talk tracks, pitch content and opportunity assessments
- Partner directly with sales teams in the field to understand what they’re hearing from customers and equip them with the right evidence and stories
- Track competitor activity, pricing dynamics and product positioning across the third‑party power systems space
- Stay current on emerging AI and research tools and continuously evolve how the team works
Qualifications
- Experience within sales, marketing, strategy, research, commercial analytics or market insights, ideally with exposure to industrial, energy or power systems markets
- Hands‑on experience using AI tools such as Claude, Co‑Pilot, Perplexity, Alphasense or similar for research, synthesis and analysis, with a clear view of their strengths and limits
Nice to Have
- Background in power generation, industrial equipment, energy or adjacent sectors
- Experience building sales enablement content for technical B2B audiences
- Familiarity with Tableau, Power BI, Salesforce or similar
- Exposure to distribution or channel‑based business models
Additional Information
- This role is office based from Peterborough, 5 days a week
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For over 100 years, we’ve helped customers build a better, more sustainable world and are committed to a reduced‑carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Equal Opportunity Statement
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.
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