Senior Sales Executive – London

Reporting directly to the Head of Sales – International Convention Centre, you will be responsible for securing event sales that align with Olympia’s launch plan and strategic goals. You will possess a deep understanding of market trends and competitive landscapes to cultivate key relationships and drive revenue growth.

Responsibilities

• Execute sales strategies with the Head of Sales to elevate awareness and support business objectives.
• Contribute to planning and delivering the ICC’s launch phase.
• Build and nurture key corporate, consumer, and international market relationships.
• Represent the organisation professionally at trade shows and industry events.
• Develop strong networks across event agencies, corporates, and associations.
• Maintain and grow business from new and lapsed clients to drive repeat sales.
• Create high quality sales collateral including brochures, presentations, and pitch materials.
• Manage event enquiries promptly and professionally.
• Negotiate effectively and close deals to secure business.
• Maximise event sales and ensure sell out across ICC spaces in line with growth targets.

Qualifications

• Extensive experience delivering high‑value events and driving sales performance.
• Consistently exceeds revenue targets through effective sales strategies.
• Strong understanding of event industry trends and the competitive marketplace.
• Skilled at managing complex internal and external stakeholder relationships.
• Exceptional written and verbal communication, producing clear and persuasive sales messaging.
• Strategic thinker with a proven ability to develop and execute business‑aligned plans.
• Thrives under pressure and in fast‑paced environments.
• Highly professional, discreet, and trusted to handle confidential information.
• Confident public speaker capable of engaging diverse audiences.
• Quickly analyses situations and provides effective advice and guidance.

Olympia Events is committed to Equality, Diversity and Inclusion and expects all its people to have a positive commitment to EDI by treating others fairly, not committing any form of discrimination, victimisation or harassment, and promoting positive working relationships amongst employees and stakeholders.

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