Job Description
Are you interested in helping to grow the LEGO Group Membership base by bringing play into more people’s everyday lives and join us in an exciting global role?
Join us for an exciting career as “Specialist, CRM Campaign Operations” as part of the Membership & Personalisation team within LEGO Market & Channels Central Marketing.
Please note this is a 12-month Parental cover role (Fixed Term Contract) and the work location is in our London HUB and no relocation assistance is offered for this role.
Core Responsibilities
Reporting to the Senior Manager – CRM Campaign Operations, you will be accountable for high-quality execution and operational craft of CRM campaigns and lifecycle programs. The role owns the accuracy, reliability, and efficiency of campaign builds, ensuring campaigns are delivered to standard, on time, and ready for deployment across LEGO branded channels.
- Own the end-to-end execution of assigned CRM campaigns and lifecycle programs within Salesforce Marketing Cloud (and related tooling), including segmentation, personalisation, automation, deployment, and validation.
- Deliver campaigns to agreed timelines and operational standards, taking accountability for readiness prior to deployment.
- Apply disciplined QA across data, personalisation, content, links, and rendering to ensure campaigns meet operational and LEGO brand standards.
- Validate builds before deployment and raise risks early where quality or timing may be compromised.
- Maintain high operational hygiene across assets, data extensions, automations, and templates to ensure scalability and reusability.
- Follow and improve workflows and build standards to increase speed and consistency.
- Create and update documentation and playbooks for the areas you execute, ensuring clarity and ease of reuse for the team.
- Continuously develop platform and operational expertise to improve delivery craft.
- Execute testing plans and optimisation adjustments in partnership with Testing and Performance teams.
- Provide operational feedback to Senior Specialists and the Manager on tooling gaps and improvement opportunities.
- Identify practical improvements in builds, templates, and workflows that reduce manual effort and errors.
- Take ownership of improving how work gets done, not just delivering tasks.
Play your part in our team succeeding
M&C Marketing aims to build and deploy capabilities essential for us to win in 2026 and ensure alignment and execution of marketing excellence globally.
Bring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!
Do you have what it takes?
- Experience in CRM campaign operations or related field.
- Demonstrated success in managing and delivering effective CRM campaigns.
- Proficiency in front-end development languages, with essential expertise in HTML and AMPScript to facilitate effective personalisation.
- Good understanding of CRM platforms and campaign management tools (Salesforce preferred).
- Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously.
- Effective communication and interpersonal skills.
- Diligent with strong organisational abilities
#LI-SG2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Required skills:Automation, HTML, Interpersonal Skills, Project Management, QA, personalizationRequired languages:English
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