We are looking for a Business Development Manager to join our EU Creators team, supporting the growth of the Amazon Influencer Program (AIP) in Europe focused on Sports and Fitness. The candidate will be responsible for establishing strategic partnerships with Influencers across Europe, to grow the Amazon Influencer Program footprint in the Creators industry. The primary objective is to drive scaled recruitment and engagement of Creators in our program by amplifying its visibility and awareness. The aim is to establish our Program as a pivotal point of reference within the Creator economy across Europe.
Responsibilities
- Identify and engage with key influencer networks, agencies, and platforms across Europe to drive scaled recruitment and engagement of Creators in the Amazon Influencer Program.
- Drive scaled recruitment and engagement of Creators in our program, increasing its visibility and awareness in the Creator industry through third-party partnerships.
- Utilize data-driven analytical approaches to prioritize opportunities, assess business impact, and regularly report progress and outcomes to senior stakeholders, including key performance metrics such as sign-ups and revenue per active creator.
- Define and implement incentive plans and commission structures for partners, ensuring growth is achieved within established financial investment framework.
- Lead cross-functional projects aimed at advancing best practice sharing, process refinement, and generating innovative ideas for marketing strategies in collaboration with Amazon internal teams (e.g., Creators teams, PR, tech, etc.).
- Collaborate closely with Amazon internal teams to provide support for strategic Amazon businesses and growth initiatives.
Qualifications
- Experience analyzing metrics to drive business improvements.
- 3-5 years in business development, partnerships, influencer marketing, or creator economy roles.
- Demonstrated experience managing influencer or creator relationships, ideally in the fitness, wellness, or sports category.
- Track record of meeting or exceeding revenue, growth, or partnership targets.
- Experience with social media and working directly with influencers and/or agencies.
- Experience with affiliate marketing, performance-based partnerships, or commission-based models.
- Strong relationship management – ability to recruit, onboard, and retain creators.
- Excellent written and verbal communication – can pitch the program, brief creators, and present to stakeholders.
- Pipeline management – ability to build and maintain a recruitment funnel with consistent outreach volume and conversion tracking.
- Negotiation skills – comfortable discussing compensation, deliverables, and performance expectations with creators.
- Proficiency in Excel/Google Sheets for performance tracking and reporting, experience leading across multiple locales.
- Experience building client and agency relationships.
- Experience working with fitness influencers specifically (gym, yoga, running, CrossFit, wellness).
- Knowledge of Amazon’s affiliate or influencer ecosystem.
- Experience with paid social boosting or amplification of creator content.
- Fluent in German.
- Understanding of the fitness/wellness creator landscape – key platforms (Instagram, YouTube, TikTok), content formats, audience demographics.
- Familiarity with fitness sub-categories: activewear, supplements, equipment, wearables, recovery, nutrition.
- Awareness of seasonal trends in fitness (New Year, summer, back-to-school) and how they map to commerce opportunities.
- Familiarity with social media analytics and creator performance metrics (engagement rate, audience demographics, content quality).
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
#J-18808-Ljbffr…