Mission
To support the CRM Manager in executing and deploying email campaigns that drive customer engagement, loyalty, and lifetime value.
Organisation
Reports to: Senior CRM Manager
Job Location: Shiseido Group London Head Office
Contract type: Fixed Term – 12 Months
Main Responsibilities
- Execute the UKI CRM strategy and ensure all campaigns are delivered in line with agreed plans.
- Manage the CRM communications calendar for each brand in line with marketing and eCommerce plans.
- Build tactical CRM campaigns in line with brand values and strategy.
- Use Photoshop and FIGMA to edit and adapt visual assets for email campaigns, ensuring brand consistency.
- Ensure CRM best practice is shared and leveraged locally across all brands and business units.
- Provide weekly campaign results and analysis to wider teams, including marketing, eCommerce and eRetail.
- Ensure GDPR compliance across all email deployments and data handling.
- Support A/B testing and optimisation initiatives to improve engagement and conversion.
- Liaise with marketing and digital teams to ensure cohesive messaging and brand alignment.
Profile, Skills And Experience Required
- 1–2 years’ experience in email marketing or CRM campaign deployment.
- Familiarity with email platforms (e.g. Salesforce Marketing Cloud, Adobe Campaign, or similar).
- Experience in successfully implementing end-to-end CRM campaigns and reporting.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Exceptional attention to detail and highly organised.
- Knowledge of CRM KPIs, terminology and GDPR compliance.
- Proactive and pragmatic.
- Analytical mindset, comfortable with analysing numbers and reporting.
- Google analytics (universal & GA4).
- Intermediate excel experience.
- Basic Photoshop skills for editing and preparing visual assets for email campaigns.
- High volume consumer goods plus.
- Positive, collaborative attitude and strong communication skills.
- Passionate about customer data and experience.
- Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
Benefits
- 26 days holiday + bank holidays + your birthday day off
- Holiday buy – up to 5 days
- Day off when you get married or move house
- Generous contributory pension scheme – match up to 8%
- Annual performance related bonus
- Private medical insurance with Vitality
- Enhanced parental allowance
- Generous product allocation & discount
- Life Assurance up to 4× your salary
- Flexible & hybrid working
- Wellbeing programmes
- Annual performance and development reviews so you know your career is going in the right direction
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