Now then… this is an opportunity not to be missed out on if you’re in the field of CRM and wanting to make an impact on your career. Not all CRM Manager roles are made equal, and this one gives you accountability to set strategic direction and shape the future of retention and customer lifecycle in a D2C led FMCG brand which is scaling at pace and looking for someone to set that next stage of direction reporting to the Head of Growth.
For them, you’ll transform their retention, for you, you transform your career having made a huge impact demonstrating your ability in CRM Leadership and best practise.
So – they’ve scaled extraordinarily quickly since their founding back in 2020 and today built an FMCG brand with serious value attached to it. They’re a London based business which is growing at pace and that comes with as much excitement as it does with ambiguity and growing pains. Therefore, this won’t be for everyone. You’ve kind of got to be a bit of an entrepreneur yourself and thrive in ambiguity, pace of change, testing and learning, failing, going again and taking ownership for your strategy. It won’t be plain sailing, and it will challenge you. You can make a difference here though! So, it depends what you want out of life.
Some of you will love what I’ve just described, thriving off that level of accountability, really carving something out, and some of you reading this will know deep down this isn’t for you. If you’re someone who wants to really own part of a scaling brand and accountability excites you rather than scares you, you may have just stumbled across a role which will allow you to set direction and make a big impact.
People are front and centre of this London based FMCG Brands growth strategy and specifically looking for someone who will tell them what to do, not the other way around. So, what does it take in character to really thrive here?
- A positive outlook
- Honesty, humility and curiosity
- Self-starters who are willing to figure it out and happy to place themselves out their comfort zone
- You’re the kind of person who says ‘leave this with me, I’ll take care of that’
If that sounds like you, here’s a little more about the role and what you’ll be getting up to:
- Taking accountability for building on the foundations of CRM and retention already set, owning and creating flows, segmentation etc. optimising, testing, learning going again. This is from pre-acquisition to subscriptions and then churn.
- Setting the strategic direction as well as execution paying close attention to; Conversion rate, Churn, LTV, Win back
- Work closely with the brand team to ensure a better connection and consistency in brand image
- Committed to driving revenue through retention working hand in hand with the wider growth team
What we’re ideally looking for in experience:
- CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand
- Owned full customer retention lifecycle – Ideally having subscription experience
- You’re strategic yet executional and enjoy the balance of both with strong commercial acumen
- Someone who gets obsessed with driving revue and experienced in doing so through retention
This is an awesome role within an awesome team. If this sounds like something you’d like to learn more about and CRM is your thing, please don’t hesitate in applying to learn more!
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