Senior Product Manager – Growth & Welcome Experience

Tails.com is a dog food subscription company that tailors nutrition to each dog based on simple questions asked of owners.

The Role

This Senior Product Manager will lead the product‑led growth journey, creating acquisition and conversion experiences that introduce dogs owners to Tails.com and set them up for success from day one. You will collaborate closely with Marketing to deliver a seamless acquisition journey across all channels and markets.

You Will Be Responsible For

• Leading teams to deliver complex, high‑impact initiatives across multiple product domains, ensuring alignment with business and customer outcomes.
• Influencing and aligning diverse stakeholder groups, including senior leadership, engineers, and external partners, in a matrixed environment.
• Driving cross‑functional collaboration, navigating technical complexity to maintain clarity and momentum.
• Championing high standards across concurrent workstreams and supporting teams in delivering effectively.
• Resolving prioritisation challenges, unblocking progress, and mediating stakeholder conflicts.
• Using agile methodologies and an experimentation mindset to quickly learn what works, iterate digital experiences, and deliver value sooner for pet owners.
• Providing strategic direction across the entire trialist journey and managing one product manager in the growth space.
• Shaping the Growth product vision and roadmap in collaboration with product design, engineering, proposition, innovation, and commercial teams.
• Developing strategies to drive acquisition and early retention by prioritising improvements to conversion, satisfaction, and cohort value.
• Championing customer needs through data analysis and insights, ensuring insights inform physical, digital and technical solutions.
• Defining and delivering customer outcomes and metrics using OKRs and other frameworks in collaboration with key stakeholders and commercial partners.
• Working closely with Product Designers and Squad Leads to refine the product backlog, align with business goals, and validate new features through research, market insights, and prototyping.
• Ensuring backlog items maximise customer value and are clear, actionable tickets with defined user stories, acceptance criteria, technical context, and feasibility.

Skills You’ll Bring

• Proven experience leading cross‑functional teams to define and deliver customer‑centric roadmaps.
• Ownership of product‑led growth plans in D2C or e‑commerce environments, with a track record of improving funnel metrics end‑to‑end.
• Skilled at scoping and launching experiences that align commercial goals with customer needs.
• Ability to translate ambiguous opportunities into clear goals and action plans, influencing objectives across delivery teams.
• Test‑and‑learn mindset, using rapid iteration to deliver high‑impact outcomes.
• Proficiency in product discovery techniques, from A/B testing to customer prototyping and continuous feedback.
• Passion for product‑led performance, design, and systems thinking, and creative, outcome‑focused solutions.
• Adept at driving progress in ambiguous, fast‑paced contexts while aligning competing stakeholder needs.
• Experience managing product managers, setting clear expectations, giving structured feedback, and supporting career development.

Even Better If You Have

• Experience in scale‑up environments.
• Background in subscription‑based services, ideally with physical product delivery.
• Knowledge of the pet, nutrition, or wellness categories.
• Hands‑on experience with advanced personalisation, machine learning, and AI‑driven solutions.
• Deep experience with performance marketing, including lead generation, referrals, and their impact on digital growth and conversion.

Benefits

• Competitive salary, reviewed annually
• Annual bonus based on company performance
• Flexible core hours for work‑life balance
• Hybrid role enabling remote work
• 25 days holiday (up to 27 with tenure), excluding bank holidays
• 9/10 day working week to enhance wellbeing without a pay or leave reduction
• Optional 5 days unpaid leave and 1 paid volunteer day each year
• Work from abroad for up to 2 weeks every 6 months
• Health insurance paid by Tails.com
• Extended maternity, paternity, shared parental and adoption pay: 6 months at 70% pay
• Flexible paid care leave for dependants, close ones, and pets
• In‑house L&D team with year‑round courses for development
• 50% discount on all Tails.com products
• Discounted gym membership

Our Commitment

We are an equal‑opportunity employer committed to diversity and inclusion. We provide reasonable adjustments during the interview process and actively promote our roles to under‑represented communities.

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