At Right Formula, we help brands push the limits of sports marketing.
Through a unique blend of expertise, ingenuity, and agility, we deliver fully integrated, 360° strategies—from partnership identification through to world-class activation. With offices in the UK and US, we support global clients to accelerate growth through the power of sport.
We’re now looking for a Senior Account Director to lead the strategic and commercial direction of two major Formula 1 hospitality partnerships.
The Role
This is a senior leadership role at the heart of our F1 offering.
You’ll take full ownership of high-profile partnerships—driving strategy, leading teams, and delivering best-in‑class hospitality experiences across the global race calendar.
As the senior client lead, you’ll act as a trusted advisor to stakeholders, ensuring every programme delivers exceptional guest experience, strong commercial return, and measurable brand impact.
What You’ll Be Doing
- Act as senior point of contact for key clients
- Build trusted relationships with senior stakeholders
- Lead partnership strategy, reviews, and forward planning
Hospitality & Partnership Strategy
- Design and deliver world-class F1 hospitality programmes
- Ensure full utilisation of rights and measurable ROI
- Drive innovation across guest experience and activation
- Lead and develop Account Managers and Executives
- Set direction, priorities, and resource allocation
- Foster a high-performance, collaborative culture
- Manage budgets, forecasting, and profitability
- Lead supplier negotiations and contracting
- Identify growth opportunities across existing clients
What We’re Looking For
- Significant experience in sports marketing, partnerships, or events
- Strong Formula 1 (or motorsport) hospitality experience – essential
- Proven leadership of complex, high-value accounts
- Deep understanding of sponsorship rights and partnership delivery
- Commercially astute with experience managing large budgets
- Confident influencing senior stakeholders
- A strategic thinker with creative flair
- Passion for Formula 1 and delivering exceptional experiences
Why Join Right Formula?
- Work on some of the most exciting partnerships in global sport
- Be part of a specialist, high-performing F1-focused team
- Real ownership and influence at senior level
- International travel across the F1 calendar
- Flexible hours (core hours 10am–4pm)
- Discretionary bonus
- Enhanced pension
- Sabbatical leave (long service)
- Employee Assistance Programme
- £500 annual training budget
- Cycle to work scheme
- Season ticket loan
- Work-from-anywhere allowance
If you have deep F1 hospitality experience and want to lead world‑class partnerships, we’d love to hear from you.
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