Director, Integrated Analytics Partner, D2C
United Kingdom, London
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Who We Are
At Sony Interactive Entertainment (SIE) PlayStation, we create unforgettable gaming experiences—andwe’rejust as committed to building a world-class team. As a leader in interactive entertainment, PlayStationoperatesat a massive scale, supporting millions of players worldwide and processing billions of transactions annually across our digital ecosystem.
About the Role
We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct-to-Consumer (D2C) digital commerce experience. This role is part of a centralised analytics organisation, with a dedicated mandate to embed high-impact analytical thinking directly within Store product, merchandising, and commercial teams.You will be supporting a $16bn+ business line – on of the largest in global digital media – that is investing heavily in Machine Learning and AI to create more personalised, friction free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators.
Unlike traditional BI or reporting functions, this role focuses on driving decisions through deep analysis, structured problem solving, and close partnership with business leaders. You will lead a team of analysts aligned to key Store domains (e.g., merchandising, pricing & promotions, discovery, checkout, and subscriptions), ensuring analytics is a core input into product and commercial strategy.
You will act as a thought partner to Store leadership, helping shape roadmap prioritisation, optimise playerpurchasingjourneys, and unlock sustainable revenue growth.
KeyResponsibilities
Embedded Analytics Leadership
Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance
Ensure analysts are deeply integrated into day-to-day decision-making whilemaintainingstrong alignment with central analytics standards
Decision Support & Strategic Insight
Drive high-impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout
Identifyopportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement
Translate complex player and transaction data into clear, actionable recommendations for senior stakeholders
Experimentation & Measurement
Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi-experimental approaches)
Champion a test-and-learn mindset across Store and D2C teams
Commercial & Player Analytics
Analyse playerpurchasingbehaviour across games, add-ons, subscriptions (e.g., PlayStation Plus), and in-store events. Inform strategies around lifecycle monetisation, cross-sell/upsell, and content bundling
Support forecasting and scenario analysis in partnership with finance and commercial teams
Cross-Functional Collaboration
Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery)
Partner with data science teams on advanced modelling use cases (e.g., propensity, segmentation), translating outputs into business action
Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking
Build, lead, and mentor a team of high-performing embedded analysts
Set clear expectations for analytical rigor, business impact, and stakeholder engagement
Develop talent through coaching, feedback, and structured career development
Qualifications & Experience
10+ years in analytics or related roles, with significant leadership experience in embedded or business-facing analytics teams
Experience in digital commerce, gaming, or subscription-based businesses (strong preference for marketplace/platform experience)
Proven ability to influence product and commercial decisions through data
Domain Expertise
Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness
Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation
Strong familiarity with experimentation frameworks and causal inference concepts
Technical Skills
Advanced SQLrequired; experience working with large-scale event and transaction datasets
Proficiencywith analytical tools/languages (e.g., Python or R) for deep-dive analysis
Familiarity with BI tools (e.g., Tableau, Looker) for consumption, not ownership
Leadership & Ways of Working
Strong stakeholder management skills, with the ability tooperateeffectively in a matrixed, centralised model
Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions
Focused on impact over output—prioritising the highest-value problems
Clear communicator, able to tailor insights for both technical and executive audiences
What Success Looks Like
Analytics is deeply embedded in PlayStation Store decision-making, shaping product and commercial outcomes
Store leadership consistently relies on analytics for prioritisation, trade-offs, and performance evaluation
Measurable improvements in conversion, revenue, and player engagement driven by analytical insights
Strong partnership model across analytics, BI, and data science with clear role separation and collaboration
A high-performing team known for both analytical rigor and business impact
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
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Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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