Head of Content Marketing

• Must have exceptional written and verbal English skills.
• Comfortable conducting interviews with health professionals and engaging with diverse stakeholders (e.g., patients, partners, and influencers).
• Health experience & understanding (life sciences degree is helpful)
• Content Creation and Strategy
  • Proven experience creating and managing content (blogs, podcasts, newsletters, and social media).
  • Ability to align content strategy with business objectives and SEO best practices.
• Interviewing Skills
  • Skilled at conducting professional interviews, especially with subject matter experts like health professionals.
  • Comfortable handling technical and sensitive topics with tact and professionalism.
• Social Media Expertise
  • Demonstrated ability to grow and manage multiple social media platforms (Instagram, X.com , Facebook, YouTube, LinkedIn).
  • Experience in creating campaigns that resonate with different audiences.
• Brand and Messaging Alignment
  • Expertise in developing content that reflects and strengthens brand identity.
  • Experience in managing tone and messaging consistency across all platforms.
• SEO Knowledge
  • Strong understanding of SEO principles and keyword optimization.
  • Proven track record of improving organic search traffic through content.
• Email Marketing & Newsletters
  • Experience creating compelling newsletters targeting patients, partners, and healthcare professionals.
  • Familiarity with tools like Mailchimp, HubSpot, or ActiveCampaign.
• Event and Conference Management
  • Experience in planning and managing conference materials, including presentations, booths, and collateral.
  • Ability to coordinate with event organizers and internal teams to ensure successful representation.
• Partnership and Influencer Marketing
  • Track record of managing influencer collaborations and brand partnerships.
  • Ability to foster relationships with industry thought leaders and leverage partnerships to amplify brand reach.
• Project Management Skills
  • Organized and capable of managing multiple projects simultaneously.
  • Experience using tools like Asana, Trello, or Monday.com to track progress.
• Ability to lead and mentor a team of content creators, social media managers, and designers.
• Experience collaborating cross-functionally with other departments (e.g., marketing, sales, and research).
• Analytical and Data-Driven
  • Familiarity with tools like Google Analytics, SEMrush, or Ahrefs to measure content performance.
  • Experience analyzing campaign results and optimizing based on data.

#J-18808-Ljbffr…