Location: London (Hybrid – 2 days per week in the office)
Job Type: Full-time | Permanent
Company: Hanson Wade Group
About Hanson Wade Group
Hanson Wade Group is looking for an experienced Marketing Technology Manager to own and optimise our digital marketing systems and websites.
We are a growing business information company delivering industry‑leading conferences across Life Sciences, HR, and Construction. We use technology and data, including AI‑driven tools, to scale performance and improve customer experience.
About the Role
Sitting within our Technology Team and reporting to the Group Director of Technology, the Digital & Marketing Technology Manager will own the technical performance, integration and optimisation of our digital platforms and marketing systems.
You will work closely with Marketing, Corporate Brand, Database, Infrastructure and Salesforce teams, ensuring our digital channels run smoothly, integrate effectively, and provide an exceptional customer experience.
You will also drive improvements in marketing automation, data flows, analytics, and performance tracking, ensuring all activity is insight‑driven, efficient, and aligned with our organisational goals.
The role will give the right candidate the opportunity to shape the group-wide digital platform roadmap alongside high autonomy with a direct impact on our revenue and customer experience.
Key Responsibilities
Website & Digital Platform Management
- Act as the technical owner for digital platforms and marketing systems, defining standards and best practice.
- Own website platform performance, structure, integrations, and scalability (rather than content updates or campaign delivery).
- Own the technical SEO framework including site performance, indexing, schema, and platform‑level optimisation (working with Marketing on content strategy).
- Use data and insights to improve website UX, accessibility, and conversion performance.
Systems, Integrations & Automation
- Implement, administer and enhance marketing systems and integrations (Google Marketing Suite, automation tools, Salesforce).
- Lead system integrations, API connections, data mapping, process design, business rules, and system testing.
- Identify and implement AI‑powered tools and capabilities (e.g. content generation, analytics, automation) to improve marketing performance and customer experience.
- Ensure digital channels meet GDPR and PCIDSS compliance standards.
Data, Insight & Reporting
- Analyse and report on marketing performance data, customer behaviour, and digital engagement using Google Analytics and Power BI.
- Provide actionable recommendations to improve traffic, lead generation, and digital experience.
- Support the Insight team with preparation and presentation of key KPIs and marketing performance metrics.
- Help business users in evaluating digital processes, identifying improvements, and optimising workflows.
- Train and support Marketing and Sales teams on digital platforms and best practices.
- Partner with Customer Delivery teams to develop customer feedback systems and improve customer data insight.
- Demonstrable, hands‑on experience in B2B digital marketing technology, with a strong focus on backend systems.
- Experience with Google Marketing Platform (GA4, Google Ads, GTM etc.).
- Understanding of HTML, CSS, responsive design, accessibility, UX, and SEO.
- Experience managing WordPress sites.
- Understanding of customer journeys, user stories, user testing, and CRM systems.
- Excellent analytical skills and confidence interpreting and presenting data‑driven insights.
- Experience owning or administering end‑to‑end MarTech stacks
- Strong understanding of data flows, tracking architecture, and system integrations
- Experience working with APIs, data mapping, or middleware tools (desirable)
- Knowledge of WCAG accessibility guidelines and strong overall IT literacy.
- Understanding of email automation, lead nurturing, and content integration best practices.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and work cross‑functionally without losing sight of core objectives.
- Experience supporting the scaling of marketing technology within a B2B environment (desirable).
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