Marketing Manager (Travel industry)

Marketing Manager (Digital Focus).

London or Birmingham, UK (Hybrid Working)

Reports to: Head of Marketing / Commercial Director

About the Role

We are looking for a results-driven Marketing Manager with a strong digital skillset to join a growing travel/tour operator business. This role will be responsible for planning, executing, and optimising multi-channel marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will combine creativity with data-driven decision-making and have experience working in a fast-paced, customer-focused environment.

Key Responsibilities

• Develop and deliver integrated marketing campaigns across digital and offline channels
• Lead digital marketing activity, including paid media (PPC, display, social), SEO, email marketing, and website optimisation
• Analyse campaign performance and customer data to drive continuous improvement and ROI
• Manage and optimise the company website, ensuring strong UX, conversion rates, and SEO performance
• Collaborate with sales, product, and commercial teams to align marketing activity with business objectives
• Oversee content strategy, including social media, blogs, and customer communications
• Manage relationships with external agencies and partners
• Monitor market trends, competitor activity, and customer insights within the travel sector
• Support brand development and ensure consistency across all marketing channels
• Manage marketing team, budgets and report on performance against KPIs

Key Requirements

• Proven experience in a Marketing Manager or Senior Digital Marketing role
• People management experience, oversight on a team of 5-7 people.
• Strong digital marketing expertise across paid media, SEO, CRM/email, and analytics
• Experience using tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM platforms
• Data-driven mindset with strong analytical and reporting skills
• Experience managing budgets and delivering measurable ROI
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects in a fast-paced environment

Desirable

• Experience within the travel industry, tour operator, or leisure sector
• Knowledge of customer journey mapping and lifecycle marketing
• Experience with marketing automation platforms
• Familiarity with booking systems or e-commerce platforms

What We Offer

• Hybrid working model (London or Birmingham base)
• Competitive salary and benefits package
• Opportunity to shape and grow digital marketing in a dynamic travel business
• Collaborative and supportive team environment

Salary £40,000 – £50,000 depending on experience.

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