ABOUT SMILEY
As one of the world’s top award-winning licensors, The Smiley Company collaborates with over 260 licensees and leading retail partners globally to bring the iconic Smiley brands to life across fashion, home, and entertainment. For nearly 50 years, Smiley has inspired optimism and creativity through culturally relevant products and partnerships.
We are a fast-moving, collaborative business that values creativity, inclusivity, commercial thinking, and innovation. Today, Smiley is more than an icon — it is a global lifestyle brand with a strong presence across international fashion markets.
ABOUT THE ROLE
We are seeking a commercially driven and trend-focused Product Manager to join our Fashion Division, overseeing key territories including the UK, USA, Germany, and Turkey.
This role is responsible for driving product strategy, assortment planning, and partner collaboration across multiple fashion categories and regional markets. The ideal candidate combines strong fashion product expertise with commercial insight, market awareness, and the ability to manage international relationships across diverse retail landscapes.
Working closely with licensees, retailers, design, marketing, and sales teams, you will ensure that product ranges align with both global brand direction and regional consumer trends while delivering sustainable business growth.
This is a dynamic, fast-paced international role requiring agility, strong communication skills, and a passion for fashion and consumer products.
RESPONSIBILITIES
- Lead seasonal product strategy and assortment planning across the UK, USA, Germany, and Turkey markets.
- Manage and develop relationships with international fashion licensees and retail partners to drive commercial growth and category expansion.
- Analyse market trends, consumer behaviour, and competitor activity to identify new product opportunities and regional market needs.
- Oversee product development from concept through execution, ensuring alignment with brand guidelines, pricing architecture, and retailer requirements.
- Collaborate with design, merchandising, and sales teams to build commercially successful fashion collections across multiple categories.
- Support retail sell-in processes through product presentations, range planning, and strategic recommendations tailored to regional markets.
- Monitor sales performance, forecasting, and inventory trends to optimise product assortments and improve profitability.
- Partner with marketing teams on campaign planning and regional activations to maximise product visibility and commercial impact.
- Work cross-functionally with legal and finance teams to support licensing agreements, forecasting, budgeting, and business planning.
- Ensure clear communication and alignment between global brand objectives and local market execution.
REQUIREMENTS
- Proven experience in fashion product management, licensing, merchandising, or category management within an international environment.
- Strong understanding of the UK, USA, Germany, and/or Turkey fashion retail markets.
- Excellent commercial acumen with the ability to interpret sales data, market insights, and consumer trends to inform decision-making.
- Experience managing international partners, retailers, or licensees across multiple territories.
- Strong knowledge of product lifecycle management, assortment planning, and pricing strategy.
- Ability to balance creative brand vision with commercial objectives.
- Excellent stakeholder management and communication skills.
- Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Collaborative mindset with strong cross-functional working experience.
- Fashion industry experience within licensing or branded consumer products is highly desirable.
- Additional language skills, particularly German or Turkish, would be advantageous.
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