Job Title: Channel (Trade) Marketing Manager – UK
Department: Sales
Location: UK (Major city with hybrid and remote work and nationwide travel)
Reports to: Country Manager (UK) & Channel Marketing Lead
About Dreame Technology
We are a fast-growing global leader in smart home appliances and innovative technology. As wecontinue to expand our footprint across the UK, we are looking for a dynamic Channel MarketingManager to bridge the gap between our brand and our retail partners.
That’s You
You are a dedicated marketer who thrives in a fast-paced environment and demonstrates exceptional problem-solving capabilities.
Strong communication and interpersonal skills areessential for building relationships with internal teams, key retailers, and external stakeholders.
You know how to drive cross-functional initiatives and align marketing strategies with business goals—specifically through the lens of the UK high street and grocery multiples.
Key Responsibilities
Trade Marketing Support
- Assist in the development and implementation of local trade marketing planstailored to UK market conditions and consumer behaviour.
- Adapt global brand campaigns for local retail partners, ensuring resonancewithBritish shoppers. Retail Onsite Activations
- Plan and execute onsite campaigns to support product launches, increasevisibility, and drive rate of sale (SPA/SBA) within key UK accounts (e.g., JohnLewis, Argos, Currys, Tesco).
- Liaise with retail buyers and merchandising teams to secure prime POS locationsand ensure flawless execution.
Market and Competitor Analysis
- Monitor competitor activities, trade promotions, and market trends across theUK retail landscape.
- Provide actionable insights to ensure our products remain competitive against both legacy brands and DTC disruptors. Sales Support and Coordination
- Collaborate closely with the UK sales team (National Account Managers) toaligntrade marketing activities with sales objectives and retailer Joint Business Plans(JBPs).
- Provide necessary marketing collateral, ranging from shelf-edge tickets to digital assets, to drive sales during promotions or activations. In-Store Promotions & Activations
- Support the planning and execution of in-store promotional activities, product displays, and demo events.
- Enhance brand visibility through strategic placement and seasonal campaigns(e.g., Back to School, Black Friday, Christmas trading). Budget Management
- Assist in managing the trade marketing budget for the UK, ensuring activities arecost-effective and provide a strong return on investment (ROI) against salestargets.
Reporting and Analytics
- Track and report on the performance of trade marketing campaigns using keyperformance indicators such as sales growth, retailer compliance, market share, and promotional effectiveness.
- Use data to refine future activations and strengthen retailer relationships.
Must-Haves:
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5 years of experience in trade marketing, field marketing, or saleswithin the consumer goods, FMCG, or retail industry in the UK.
- Retail Knowledge: Solid understanding of the UK retail landscape, includingexperience working with national multiples or regional buying groups.
- Skills: Strong project management and organisational skills. Excellent communication and interpersonal abilities. Analytical skills to assess trade marketing effectiveness and drive improvements. Experience with trade marketing or CRM software is preferred.
- Languages: Fluent English is a must.
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