Head of Content
Location: London (Hybrid)
Type: Full-Time
Company: INVADES
Salary: £40-45,000 per annum DPE + bonus tied to performance targets
About INVADES
INVADES is an events and media company injecting a new energy, culture and audience into stadiums and sporting events across the globe. We sit at the intersection of social media, culture, fashion, sport and entertainment, creating content and experiences that connect with the next generation of fans.
We are looking for a highly creative, organised and culturally switched-on Head of Content to lead and grow INVADES’ social content output across Instagram and TikTok.
The Role
As Head of Content, you will own the day-to-day execution and direction of INVADES’ consumer-facing content across social platforms. This includes ideation, planning, publishing, community management and overseeing content production with freelance teams.
You will also play a key role in delivering content for INVADES brand partnerships, ensuring all client briefs are executed to a high standard while maintaining the INVADES tone, aesthetic and cultural relevance.
This is a hands-on role for someone who lives and breathes social media, understands internet culture instinctively and knows how to create content that performs natively across platforms.
Key Responsibilities
Social Content Management
- Lead the day-to-day management of INVADES’ Instagram and TikTok channels
- Publish a minimum of 1 Instagram post per day
- Publish a minimum of 1 TikTok post per day
- Manage community engagement across platforms including comments, DMs and audience interaction
- Monitor content performance and optimise based on engagement and platform trends
Content Strategy & Ideation
- Develop creative content ideas aligned with youth culture, social trends and the INVADES brand
- Plan and manage content calendars across all consumer channels
- Stay ahead of TikTok, Instagram and emerging social media trends
- Understand and apply the nuances between content designed for TikTok versus Instagram
- Support the future expansion of INVADES’ content strategy across additional platforms including YouTube and emerging social channels
- Help develop longer-form and episodic content formats where relevant
- Identify opportunities to evolve INVADES’ content offering beyond short-form social content
Brand Partnerships
- Work closely with INVADES partnerships team on content-led collaborations and campaigns
- Ensure all content partnerships follow client briefs accurately while still feeling authentic to the INVADES audience
- Liaise professionally and confidently with brand clients and external stakeholders
- Support the creative development and execution of sponsored content campaigns
Production & Freelance Team Management
- Coordinate and manage freelance creatives, editors, photographers and production teams
- Lead editorial shoots and oversee content production from planning through delivery
- Ensure INVADES brand guidelines and client briefs are consistently followed across all outputs
- Maintain high editorial and creative standards across all content
Requirements
Essential
- Strong content editing skills across short-form social content
- Deep understanding of TikTok and Instagram content strategy and platform behaviour
- Experience working with YouTube and longer-form content formats
- Strong creative instincts and an excellent pulse on youth culture, internet trends and social media
- Highly organised with the ability to manage multiple projects and deadlines simultaneously
- Excellent communication and stakeholder management skills
- Ability to work professionally with clients, partners and freelance teams
- Experience managing content calendars and social publishing workflows
- Strong attention to detail and ability to execute briefs accurately
Preferred
- Experience in a producer role or production environment
- Experience working with freelance creative teams and external talent
- Experience delivering branded or sponsored social content campaigns
Ideal Candidate
You are someone who naturally understands what makes content culturally relevant and shareable. You’re equally comfortable brainstorming creative ideas, managing production logistics and communicating with clients. You know how to maintain a consistent brand voice while adapting content for different platforms and audiences.
Most importantly, you understand youth culture beyond surface-level trends and can help shape INVADES into a leading voice within it.
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