Research & Media Insight Analyst – Radio & Digital Audio

Research & Media Insight Analyst – Radio & Digital Audio

About the Role

This is a rare opportunity to step into a role that sits right at the centre of the UK radio and digital audio industry.

If you come from an agency advertising or media background and you’re passionate about how people listen, how campaigns perform, and how audio fits into the wider media mix, this role will feel like home.

You’ll analyse radio listening behaviour, digital audio trends, and cross‑media performance, helping shape how advertisers understand the power, reach and effectiveness of audio.

This is insight with real influence — your work will help tell the story of radio’s role in modern media.

• What You’ll Be DoingAnalyse radio audience data, listening patterns and consumption trends across broadcast and digital audio
• Produce weekly, monthly and quarterly radio performance reports covering reach, frequency, engagement and campaign delivery
• Build and maintain Power BI dashboards that bring radio and audio insights to life
• Translate complex datasets into clear, narrative‑led stories for non‑technical stakeholders
• Monitor industry trends, competitor activity and shifts in audio consumption
• Support the creation of thought‑leadership content that champions the role of radio in the media mix
• Work closely with marketing, commercial and comms teams to shape data‑driven recommendations
• Ensure data accuracy, consistency and strong reporting standards across all outputs
• What You’ll BringExperience in a media or advertising agency environment
• Strong analytical capability with Power BI, Excel, and Google Sheets
• Confidence working with large datasets and multiple data sources
• Ability to turn numbers into clear, concise stories that influence decisions
• Understanding of media measurement frameworks (reach, frequency, uplift, engagement, ROAS)
• Strong written communication — able to produce insight summaries, decks and commentary
• A proactive, curious mindset suited to fast‑paced, collaborative environments

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