Hiring: Principal Product Business Analyst
London (Hybrid – minimum 3 days onsite)
A leading UK digital media organisation is looking for a Principal Product Business Analyst to join its Product & Technology function at a pivotal stage of digital product growth and transformation.
This is a senior strategic role sitting within a high-performing product organisation focused on subscription growth, customer experience, and digital innovation. You’ll act as the lead analytical voice across complex product initiatives, partnering closely with Product, Technology, Delivery, Design, and senior business stakeholders.
Key responsibilities include:
• Leading discovery analysis across complex, high-impact product initiatives
• Translating ambiguity into clear product logic, user flows, process maps, and data models
• Driving best practice across business analysis methodologies and frameworks
• Mentoring and developing senior Business Analysts within the function
• Partnering with senior stakeholders to support commercially driven product decisions
• Embedding AI-enabled ways of working to improve analytical quality and efficiency
• Ensuring analytical effort is aligned to highest-value strategic initiatives
We’re looking for someone with:
✔ Extensive experience leading product/business analysis within complex digital environments
✔ Strong stakeholder management skills at executive level
✔ Commercial awareness with the ability to connect analysis to revenue and business impact
✔ Experience coaching or managing BAs within product-led organisations
✔ Strong discovery, mapping, and strategic analysis capability
✔ Experience leveraging AI tools and workflows within analysis practices
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