Boutique Supervisor – Selfridges

Mission

• Drive sales growth and acquire new clients
• Deliver the highest level of service to all Chopard clients
• Support and lead the boutique team in close collaboration with the Boutique Manager
• Ensure adherence to Chopard’s Boutique Charter and retail standards

Main Responsibilities

Team Leadership & Management

• Act as deputy to the Boutique Manager, assuming full responsibility for boutique operations in their absence
• Support the Boutique Manager in conducting performance reviews and developing individual development plans
• Motivate team members by setting clear short- and long-term objectives aligned with their skills
• Organise and deliver regular training sessions (e.g. selling skills, role-play exercises)
• Promote continuous performance improvement, including contribution to mystery shopping results
• Support the preparation and facilitation of regular team meetings and briefings, covering:
• Business performance and sales strategies
• Weekly targets and objectives
• Product knowledge, client leads, after-sales service, and upcoming activities
• Team engagement and motivation
• Organise monthly staff rota and ensure completion of administrative duties
• Enforce the discount policy and coach the team on techniques to optimise margin performance
• Support coaching, best practice sharing, and ongoing training initiatives

Client Experience & Service Excellence

• Ensure the highest standards of service at all times in line with the Boutique Charter
• Guarantee every client receives a professional, respectful, and luxury experience
• Maintain impeccable boutique presentation, including:
• Cleanliness and maintenance at all times
• Displays and decoration aligned with Chopard guidelines
• Availability and proper use of marketing materials
• Staff presentation and adherence to dress code standards
• Showcases, trays, and product display maintained to the highest standard
• Stock handling with care (e.g. no visible fingerprints)
• Ensure appropriate in-store atmosphere, including approved music and visual materials
• Report any maintenance or refurbishment needs to Head Office promptly

Business Development

• Support the achievement of boutique sales targets in line with annual objectives
• Assist in organising and managing in-store and external events to:
• Generate new client opportunities
• Drive sales
• Strengthen brand awareness
• Ensure effective use and maintenance of the Salesforce CRM system by all team members
• Develop and maintain relationships with key external partners (e.g. hotels, clubs, tour operators, drivers, translators)
• Identify and propose new initiatives to attract and engage new clients

Operations & Compliance

• Ensure strict adherence to security, insurance, and operational procedures in line with Chopard policies
• Monitor stock levels to remain within insurance coverage limits at all times
• Maintain accurate and compliant management of:
• Transactions
• Stock (including regular stock checks)
• Client data
• Support onboarding and training of new boutique team members

Specific Activities

• Travel may be required for events and client engagement
• Monitor and report competitor activity and market trends

Key Requirements

• Strong organisational skills and attention to detail
• Excellent written and verbal communication skills (English)
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in MS Office (Word, Excel, PowerPoint) and Photoshop
• Professional presentation aligned with luxury brand standards
• Flexibility to work evenings, weekends, and outside standard hours
• Strong team collaboration and interpersonal skills.

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