Please note that we are managing this recruitment directly and respectfully ask that recruitment agencies donot contact us.
Location: LEEDS, UK
Working pattern: Hybrid – 3 days in the office one week, 2 days the next (5 office days over 2 weeks).
Hours: Full-time, Mon-Fri, 37.5 hours per week.
Bonus: 5%, subject to terms and conditions.
Due to the nature of our roles, candidates must be a UK resident residing within commutable distance to Leeds. Please note that we cannot offer visa sponsorship for overseas candidates at this time.
Our Company
Lansinoh has been a trusted partner to new mothers for over 40 years, providing innovative solutions to support them through the journey of motherhood. From the award-winning HPA® Lanolin Nipple Cream to a range of products for pregnancy, birth, breastfeeding, and pumping, Lansinoh is committed to helping parents thrive. Our products are available in over 70 countries, and we are dedicated to becoming climate neutral by 2030. With a mission rooted in supporting parents globally, we continue to grow as a leader in maternal health and care. For more information, visit www.lansinoh.co.uk or connect with us at @lansinohfamily on Instagram and Facebook.
Role Description
This is a full-time hybrid role for a Digital Marketing Executive, based in Leeds with flexible opportunities to work from home.
The Digital Marketing Executive will support the growth of our direct-to-ecommerce business and generate traction throughout the wider marketing funnel for our brand.
This role will support the execution of digital marketing activity across paid media, social media, and center on CRM, SEO and technical website management, with potential to expand to TikTok Shop.
The position will play a key role in supporting the Growth Marketing Manager by ensuring campaigns are delivered effectively, and our website and CRM are optimized to drive revenue growth.
This is an excellent opportunity for someone with 2+ years of digital marketing experience, majoring in technical executional expertise with website (Shopify) and CRM (ex. Klaviyo) , who wants to develop across multiple growth channels within a fast-growing environment.
Key Responsibilities
Website and E-commerce Support
- Support website merchandising and product updates
- Update, upload and manage promotional banners and landing pages
- Monitor website performance metrics
- Stay up to date with AI’s impact on SEO and search activity
- SEO (considering AI & AIO impact)
- Assist with CRO initiatives and A/B testing
- Support new product launches on the website & assist with the implementation of UX design
- Support wider retail search strategy and implementation alongside Sales Executive, with both paid and organic listings to optimize visibility
Paid Media Support
- Assist our Growth Marketing Manager, alongside agencies with paid media campaigns across Meta and Google, Tiktok
- Coordinate & create creative assets alongside internal teams and designers
Social Media Support
- Occasional assistance with the coordination of organic social media calendars
- Work with freelancers to identify opportunities for social content optimization
- Assist with our influencer and affiliate program
CRM and Email Marketing
- Assist with email campaign setup and scheduling
- Support email creation and segmentation, flow creation and syncing sign up pages
- Assist with lifecycle campaigns and automation
Analytics & Reporting
- Support weekly and monthly performance reporting
- Monitor key marketing metrics
- Assist in identifying growth opportunities through data analysis
- Maintain dashboards and marketing reports
Key Skills and Experience
Required
- 2+ years’ experience in digital marketing / e-commerce
- Strong understanding of SEO
- Strong technical website management skills (Shopify preferable)
- Experience with email marketing platforms / CRM(Klaviyo preferable)
- Experience with design platforms (Canva preferable)
- Experience with Meta Ads and Google Ads
- Familiarity with GA4, Google Search Console or digital analytics tools
- Experience with social media/ influencer/ affiliate marketing
Personal Attributes
- Highly organised and proactive
- Collaborative team player
- Passion for digital marketing and e-commerce
Our Perks, Culture-Led Rewards and Ways of Working
Alongside our core benefits, we offer a range of culture-led perks and flexible working arrangements that support work-life balance and recognise great performance.
- 25 days’ annual leave plus bank holidays.
- Early finishes before a bank holiday.
- Flexible working hours (core hours 10.00– 16.00).
- Life Assurance Scheme 4xsalary (from day one)
- Workplace pensions scheme with 6% employer contribution (3% employee).
- Employee Assistance Programme (EAP)
- Cycle to work scheme.
- Buy Holiday Scheme.
- Enhanced Maternity and Paternity Pay
- Social events and engagement activities to recognise and reward great performance.
- Actively contribute to our ESG initiatives, including tree planting, litter picking and hands-on volunteering within the local community.
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