Product Strategy Analyst (DE Lending Proposition)

Requirements

• Strong analytical and problem-solving skills, with the ability to break down ambiguous business problems and translate complex data into clear, actionable insights

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• Understanding of business models and key performance metrics such as unit economics, lifetime value, portfolio performance), and the ability to link analysis to business outcomes and strategic decisions

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• Ability to structure and deliver analytical or strategic projects end-to-end, from gathering context to delivering high-quality work within agreed timelines

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• Excellent stakeholder communication skills, with the ability to present insights clearly and tailor messages to different audiences

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• An appreciation for experimentation – from designing A/B tests and RCTs to using AI tools to accelerate analysis and test ideas faster

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• (Desirable) Experience with credit, lending, or financial products, particularly in a fintech or B2B context

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• (Desirable) Experience with data tools such as SQL and Python, or BI platforms like Looker

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• (Desirable) Experience working in product-led or tech environments alongside product, engineering, or analytics teams

What the job involves

• In this Product Strategy Analyst role, you’ll help define the product strategy for iwoca’s German market – designing experiments, challenging the status quo, and turning your analysis into products that thousands of small and medium-sized enterprises rely on

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• The DE Lending Proposition Team owns iwoca’s lending products in Germany – how iwoca prices and structures them, and in turn, how our customers experience them

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• The team designs and tests new product features, optimises credit terms, and improves the journeys small businesses go through when applying for and managing their finance

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• This autonomous unit brings together back-end and front-end developers, product managers, data scientists, and analysts

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• Day-to-day, the team works in short cycles, using experimentation and customer feedback to shape how small businesses access finance in Germany

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• As a Product Strategy Analyst, you’ll sit at the intersection of strategy, analytics, and product development – with the autonomy to shape how iwoca’s lending products evolve in Germany

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• Define and test strategies that enhance iwoca’s credit terms, including pricing, credit limits, and repayment terms

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• Identify market opportunities to introduce products or features, grounded in customer needs and business goals

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• Challenge existing processes and user journeys, using AI tools to surface potential improvements

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• Design and run experiments to test new product concepts, iterating based on customer feedback and performance data

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• Combine quantitative data and qualitative insights to identify friction and unlock growth opportunities

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• Build data pipelines that help the wider team to monitor product performance post-launch

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• Use AI tools to accelerate exploratory analysis and generate hypotheses faster

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• Drive alignment on product priorities across other teams such as Credit Risk, Operations, and Commercial teams to ensure seamless execution of product initiatives

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• Engage directly with our Customer Acquisition teams – Brokers, Sales, and Partners to tap into the latest feedback from both customers and intermediaries

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• Translate findings into strategic recommendations that shape the General Managers’ long-term vision for iwoca DE

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