Senior Marketing Analyst

Requirements

• 3–7 years experience in B2B marketing, with a strong focus on demand generation, field marketing, and/or events

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• Proven experience delivering events and programmes that generate pipeline in enterprise or consulting environments

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• Strong understanding of account-based marketing and complex B2B sales cycles

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• Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce)

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• Excellent project management skills, with the ability to manage multiple programs simultaneously

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• Strong stakeholder management and experience working closely with sales teams

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• Experience working for a global company and/or multicultural teams

What the job involves

• We are looking for a Demand Generation & Events Lead to own pipeline-generating programmes across the UK, with a strong focus on strategic events, account engagement, and lifecycle marketing

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• This role will connect field marketing, lifecycle programs, and sales engagement, ensuring that every interaction, from first touch through to post-event follow-up, contributes to revenue growth. You will play a critical role in shaping how CI&T engages priority accounts and converts interest into meaningful business opportunities

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• Plan and execute a portfolio of B2B event programs across EMEA, including industry conferences, executive dinners, CXO roundtables, roadshows, CI&T-hosted events, and curated executive experiences

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• Own the execution of the EMEA events calendar, ensuring alignment with go-to-market priorities, regional growth initiatives, and key industry moments

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• Identify and develop new executive engagement opportunities and field activations that drive demand generation and pipeline growth

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• Manage end-to-end event execution, including timelines, logistics, vendors, and delivery across multiple concurrent programs

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• Partner with vertical marketing and sales leaders to align event programs with target accounts, priority sectors, and regional growth objectives

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• Collaborate with sales teams on pre-event targeting, invitation strategy, and account-based engagement to maximise participation from high-value prospects

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• Support structured sales follow-up to convert engagement into qualified pipeline

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• Design and manage lifecycle and nurture programs that connect event engagement with broader marketing campaigns

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• Develop pre- and post-event journeys that drive progression from initial interaction to sales opportunity

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• Partner with content and growth teams to ensure consistent messaging and campaign alignment across channels

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• Track and report on program performance in partnership with marketing operations and sales, including leads generated, meetings secured, and pipeline influence

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• Use insights and data to continuously optimise event strategy, targeting, and lifecycle programs

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• Contribute to a test-and-learn culture focused on improving conversion and ROI

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