YouTube Channel Strategy Lead – 6-Month Contract

We are seeking a motivated, forward thinking Youtube Channel Strategy Manager to join our UK team on a 6 Month Fixed Term Contract.

The role serves as the dedicated manager for a roster of YouTube channel partners. The ideal candidate is relationship driven, both creative and analytical and comfortable working proactively and autonomously.

What you’ll do:

• Serve as the primary point of contact for artists, labels, and Relationship Managers across an assigned roster of priority channels.
• Maintain consistent and effective communication with internal teams and external partners.
• Execute strategic post launch initiatives across marketing, optimization, and growth activities to maximize reach, retention, revenue, and overall client satisfaction within a high touch service model.
• Provide ongoing, hands on support including programming, optimization, analysis, reporting, content strategy, marketing support, and troubleshooting.
• Deliver exceptional service for MCN clients and internal teams (Relationship Managers, Rights Management, Operations, and others) to ensure video related issues are resolved quickly and accurately.
• Conduct detailed channel and video audits with actionable recommendations and implementation plans.
• Track, analyze, and report on channel and category performance using metrics such as CPM, viewership trends, and audience demographics.
• Collaborate with Relationship Managers, Marketing, and Audience Development to leverage YouTube for key campaigns and to develop platform specific initiatives for priority artists and labels.
• Partner closely with the Senior Director of Channel Strategy to communicate partner issues and roadblocks and ensure seamless post launch account management.
• Maintain accurate and up to date records across internal systems, YouTube CMS, and YouTube.com.
• Provide best practice guidance and tailored strategic recommendations to assigned clients.
• Identify opportunities to upsell Channel Strategy services.

Who you are:

• Minimum 3 years of digital video experience, including at least 2 years managing, programming, and optimizing YouTube channels
• Deep understanding of the digital ecosystem and the ability to leverage platforms such as user generated content and social media to achieve goals.
• Strong communication skills and the ability to work effectively with stakeholders at every level, from C suite executives to interns.
• Technically savvy, comfortable with data, and proficient in YouTube CMS, Microsoft applications, Google Workspace, and Apple applications.
• Familiarity with Canva, Photoshop, Final Cut Pro and After Effects.
• Strong passion for and knowledge of music.
• Ability to work flexibly, including outside of standard office hours when needed.
• Excellent communicator and relationship builder with a positive and collaborative approach.
• Creative, proactive, and able to contribute ideas and take initiative.
• Skilled presenter with strong problem solving abilities.
• Highly organized and capable of multitasking, prioritizing, and meeting deadlines.
• Adaptable to evolving workloads and comfortable working collaboratively with multiple stakeholders and clients.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

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