Growth & Retention Lead – Fast-Growing Drinks Challenger Brand
D2C Subscription eCommerce | Founder-Led Growth Company
I’m partnering with a fast-scaling Drinks company with a impressive D2C base to find a commercially-driven Growth & Retention Lead to take full ownership of eCommerce/online growth performance, customer retention, and lifecycle strategy.
Reporting directly into the Founders and managing one direct report, this is a highly autonomous role for someone who has already operated end-to-end across growth, acquisition and retention within a D2C/eCommerce/Subscription-first environment and now wants true ownership within a disruptive name in the drinks space.
The business has significant eCommerce growth plans ahead, including new product launches, subscription expansion, and major online initiatives; requiring someone who is both strategically sharp and operationally excellent.
This is not a role for someone who needs heavy direction. The successful individual will be expected to lead from the front, make decisions confidently, and build scalable growth systems that directly impact revenue performance.
What’s The Role?:
You will own the full eCommerce growth and retention function across acquisition, lifecycle marketing, subscriptions, and onsite eCommerce performance.
Key Responsibilities include:
- Own and execute eCommerce growth strategy across customer acquisition and retention
- Manage and optimise paid social performance, primarily across Meta
- Lead lifecycle marketing and CRM strategy through Klaviyo
- Oversee subscription growth, retention, and optimisation via Recharge
- Drive eCommerce performance and customer journey improvements within Shopify
- Build and optimise customer retention, LTV, and repeat purchase strategies
- Analyse performance data, customer behaviour, and campaign effectiveness to drive commercial decisions
- Work closely with the Founders on upcoming eCommerce initiatives including new product launches (incl. personalised/functional) & expansion of subscription offerings
- Manage one direct report and help scale the wider eCommerce function over time
- Develop reporting, forecasting, and performance tracking frameworks
- Identify opportunities for operational improvements, automation, and scalable growth
What Are We Looking For?:
- Highly autonomous and commercially-minded
- A genuine self-starter who thrives in founder-led environments
- Comfortable taking full ownership and accountability for eCommerce growth
- Strategically sharp whilst still hands-on operationally
- Analytical, proactive, and naturally curious
- Calm under pressure and excited by fast-growth challenges
- Confident presenting ideas, performance insights, and growth plans directly to SLT
Experience Required:
- Proven experience in a D2C/eCommerce/Subscription-first growth role with ownership across both acquisition and retention
- Hands-on experience managing paid social campaigns & lifecycle/email marketing (ideally Meta & Klaviyo)
- Shopify/Online Sales eCommerce operations
- Strong understanding of customer lifecycle, LTV, CAC, retention, and subscription metrics
- Experience building and scaling eCommerce growth strategies end-to-end
- Strong academic background preferred (ideally Tech/Science/Data/Commercial)
- Ability to operate both strategically and tactically within a lean, high-growth environment
Tech & Systems:
Current stack includes:
- Shopify
- Recharge
- Klaviyo
- Meta Ads
- Google Sheets
- Slack
- Looker Studio
What’s On Offer?:
- Competitive Base up to £70k DOE
- Up to 20% Performance-Based Bonus
- Fully Flexible Working (Remote should you wish with a few team F2F team meetings pm)
- High Ownership role with direct exposure to business Growth Strategy
- Delicious Free Products & Company Incentives !
Interview Process:
- Introductory Video Call with Founder (Informal Meeting)
- Final stage face-to-face interview with 2x Founders: (Strategy Meeting)
- Presentation of a 90-day GTM plan & day 1 priorities for long-term growth approach
If you feel you are aligned or know someone who’d be a great fit, please apply or reach out to me directly on 07443631385/ – thanks!
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