SureCare is seeking a senior, commercially driven Head of Marketing to build and lead a marketing function from the ground up, while playing a key role in wider business growth and transformation.
This is a high-impact leadership role with responsibility not only for marketing, but for shaping how the business drives enquiry generation, conversion, customer growth, and brand performance across a national franchise network.
We are looking for someone who can combine strategic leadership with hands‑on delivery, and who has experience operating within growth-focused, complex, or PE-backed environments.
Key Information
- Location: Flexible / Chester HQ
- Reporting to: Senior Leadership Team
- Salary: Competitive (Dependent on Experience)
Role Purpose
To design and deliver a commercially focused marketing and growth strategy that drives:
- Clear KPI‑led reporting and performance visibility
- Franchisee Lead Generation
- Sustainable revenue growth across the network
- Improved enquiry generation, handling, and conversion performance
- Stronger private fee payer pipeline and brand positioning
- Recruitment attraction and employer brand strength
Key Responsibilities
Strategic & Commercial
- Develop and implement a national marketing and commercial growth strategy
- Lead commercial transformation initiatives, aligning marketing, sales, and client engagement
- Introduce structured enquiry handling and conversion frameworks
- Build KPI‑based reporting to improve pipeline visibility and decision‑making
- Support investment readiness, growth planning, and potential M&A activity
Marketing & Brand
- Define and execute a multi‑channel marketing strategy (digital, local, national)
- Lead brand development and positioning, ensuring consistency across the network
- CRM implementation
- Data‑driven and AI‑enabled reporting
Operational Delivery
- Improve enquiry quality and conversion into customers
- Develop toolkits and frameworks for franchisees to improve local delivery
- Align marketing activity with:
- Workforce recruitment needs
- Local market dynamics
- Regulatory and operational realities
Leadership
- Build and lead a scalable marketing function/team
- Manage agency relationships and marketing budgets
- Operate at senior leadership level, contributing to board‑level discussions and strategy
Candidate Profile
We are targeting a senior commercial and marketing leader with a strong track record in driving growth and transformation.
- 15–25+ years’ experience across marketing and commercial leadership roles
- Proven success driving revenue growth (e.g., double‑digit YoY)
- Experience in:
- Multi‑site, franchise, or network‑led businesses
- Healthcare, care, or people‑led service sectors (preferred)
- Strong capability in:
- Enquiry generation and conversion optimisation
- CRM implementation and pipeline management
- KPI‑led reporting and commercial performance tracking
Highly Desirable
- Experience in high‑growth environments
- Exposure to:
- Investment readiness
- M&A support or integration
- Able to generate marketing revenue streams
- Experience in digital and brand transformation programmes
Key Characteristics
- Commercially focused and results‑driven
- Strategic thinker with ability to execute hands‑on
- Comfortable operating in ambiguous or build‑phase environments
- Strong influencer at executive and board level
- Able to balance:
- Customer growth
- Workforce/recruitment challenges
- Operational realities
Why This Role Is Different
- Opportunity to build a marketing & commercial function from near zero
- Direct influence on business growth, transformation, and direction
- High visibility at leadership and board level
- Ability to shape a scalable growth engine across a national network
Why Join Us
- Take on a pivotal role within a nationally recognised, fast‑growing franchise brand
- Influence real change and performance across multiple territories
- Collaborate closely with experienced leaders and entrepreneurial franchise partners
- Join a culture that champions inclusivity, support, and shared values
- 25 days holiday + bank holidays
- Pension (employer contribution)
Make a real difference!
This is a fantastic opportunity to join an engaging, established team at an exciting time.
Be part of a growing organisation that’s making a real difference nationwide. At SureCare, you’ll help shape our future, strengthening our brand, expanding our reach, and fostering a positive, values‑led culture.
If you’re passionate about delivering operational excellence and supporting success across a diverse franchise network, we welcome your expertise.
Take the next step and become an integral part of the SureCare journey.
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